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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Tenchusatsu who wrote (37149)	9/18/1998 7:58:00 AM
From: Maxwell	Read Replies (1) \| Respond to of 1571039

Tenchusatsu: <<Remember that people will still buy into megahertz and clock speeds. AMD will have to go back to that 'PR' rating again, and may even have to go with a new name other than 'K6-whatever'. Otherwise, consumers will be confused when they hear that two different K6 products with the same frequencies have different performance characteristics.>> What you are saying is essentially correct. The mass will buy based on the MHz, a tactic which Intel has implanted into the consumer mind. That tactic can also be used against Intel. That is why CeleronA-333 which has a big die will never BLOW away K6-2-333. Most consumer can't tell the difference between CeleronA and K6-2. To them 128K cache is an unfamiliar term. The decision will come down to brand name or $/MHz. Of course there is an educated group that will buy the better performance system. This group is small. Even within this group they know that the 128K cache has the advantage but will not perform well in 3D compared to 3DNOW. In either case the winner will be the one that has the smaller die size and lowest packaging cost. For AMD to release the Sharptooth they must make the K6-3 at a HIGHER SPEED grade than the K6-2. In that way the consumers will not be confused. If not than the K6-3 will eat into the sales of K6-2 and that is a losing proposition. If you look back you will see K6-2 killed the sales of K6. Thus AMD switched everything to K6-2. It is a good thing that AMD switched to K6-2 becasue now AMD has a competitive advantage and selling point to convince OEMs and consumers to buy AMD. That competitive advantage differentiates AMD K6-2 from Intel PII. Maxwell

To: Tenchusatsu who wrote (37149)	9/18/1998 10:38:00 AM
From: Gary Ng	Respond to of 1571039

Tenchusatsu, Re: but the fact is that AMD will have a pretty competitive market position(for 3D-NOW) It is happening now. I talked to a salesperson and ask about his opinion about K6-2-300. What he told me is for 3D, K6-2 300 is better and I need at least PII 350 to have equivalent performance(of course he didn't tell me that it is the case if the only 3D application I run is the benchmark). He goes further and said that games running on K6-2 300 Look better !. Gary