Media Metrix Reports At Home And At Work Web Property And Web Site Rankings
Combined And Seperately
NEW YORK--(BUSINESS WIRE)--Sept. 17, 1998--Media Metrix, The PC Meter
Company today announces At Home and At Work web property and web site rankings
for August 1998. This month Media Metrix includes combined At Home and At Work
audience rankings for the first time.
Media Metrix is the pioneer and leader in the field of digital media
measurement. The company is the most reliable source of market data for
companies competing in the digital age. Media Metrix provides comprehensive
measurement of the digital landscape: the World Wide Web, commercial online
services, computer software, hardware and other new interactive applications.
At the heart of Media Metrix is the unique and patented PC Meter software
technology -- it connects with the operating system and "follows" the PC
user minute by minute, page by page, click by click. The PC Meter captures
real- time, actual behavior of tens of thousands of people at their homes and
businesses.
Media Metrix has over 175 clients including leading advertising agencies,
new and traditional media companies, e-commerce marketers, financial
institutions and technology companies.
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TOP 25 WEB PROPERTIES TOP 25 WEB SITES Media
Metrix, The PC Meter Company Media Metrix, The PC Meter Company
August 1998 Measurement Period August 1998 Measurement Period
(8/1/98 through 8/31/98) (8/1/98 through 8/31/98) Combined
At Home and At Work Combined At Home and At Work
Rank Web Property % Unique Rank Web Site % Unique
Reach Visitors Reach Visitors
(000) (000)
Total Web 100.0 57,790 Total Web 100.0 57,790
Universe Universe
1 Aol.com 47.2 27,304 1 aol.com 47.2 27,304 2
Yahoo Sites 46.9 27,108 2 yahoo.com 45.8 26,481 3
Microsoft 46.2 26,672 3 microsoft.com 33.8 19,547
Sites 4 Lycos 37.5 21,671 4 netscape.com 32.3
18,687 5 Netscape.com 32.3 18,687 5 geocities.com 28.8
16,663 6 The Excite 29.6 17,094 6 excite.com 25.8
14,907
Network 7 Geocities.com 28.8 16,663 7
infoseek.com 21.3 12,309 8 Infoseek 22.8 13,174 8
lycos.com 20.4 11,802 9 The Walt 21.6 12,507 9
Altavista 16.6 9,594
Disney Search
Company Services
Online 10 Time Warner 20.2 11,657 10 msn.com 15.6
9,007
Online 11 Altavista 16.6 9,594
11 tripod.com 14.1 8,123
Search
Services 12 Switchboard 12.3 7,130 12 angelfire.com 13.9
8,049
Network 13 ZDNet Sites
12.3 7,080 13 hotmail.com 12.8 7,401 14 CNET 12.1
7,015 14 xoom.com 11.2 6,484 15 Xoom Sites 11.9
6,894 15 switchboard 10.8 6,235
.com 16 Realsite
11.0 6,342 16 zdnet.com 10.8 6,223
Portfolio 17 Amazon.com
9.8 5,666 17 real.com 10.5 6,065 18 Weather.com 9.1
5,256 18 amazon.com 9.8 5,666 19 Simplenet.com 8.4
4,867 19 weather.com 9.1 5,256 20 Wired 8.2
4,725 20 simplenet 8.4 4,867
Digital .com 21 Earthlink.net 7.3
4,202 21 msnbc.com 7.9 4,560 22 Bluemountain 7.1
4,127 22 cnn.com 7.9 4,549
arts.com 23 Att.net 6.5 3,739 23 Disney 7.6
4,400
Online 24 Infospace 5.8
3,351 24 pathfinder. 7.6 4,382
Impressions com 25 Intergal.com 5.8
3,349 25 earthlink.net 7.3 4,202
Combined At Home and At Work Data: Media Metrix reports combined At Home and
At Work reach and unique visitors for the first time in its August 1998 World
Wide Web Audience Measurement reports.
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Top 25 Web Properties
Media Metrix, The PC Meter Company
August 1998 Measurement Period (8/1/98 Through 8/31/98)
Top 15 Web Properties - At Home Top 15 Web Properties - At Work
Rank Web Property % Rank Web Property %
Reach Reach
1 Aol.com 45.4 1 Microsoft 48.5
Sites
2 Yahoo Sites 41.2 2 Yahoo Sites 47.5
3 Microsoft Sites 38.7 3 Netscape.com 38.7
4 Lycos 29.9 4 Aol.com 35.5
5 Geocities.com 25.7 5 Lycos 33.7
6 The Excite 25.2 6 The Excite 28.9
Network Network
7 Netscape.com 24.8 7 Infoseek 25.9
8 The Walt Disney 17.5 8 Geocities.com 22.3
Company Online
9 Infoseek 16.3 9 Time Warner 21.9
Online
10 Time Warner 13.9 10 The Walt 21.7
Online Disney Company
Online
11 Altavista Search 11.7 11 Altavista 20.9
Services Search
Services
12 Xoom Sites 11.6 12 ZDNet Sites 14.4
13 Switchboard 10.5 13 CNET 12.2
Network
14 CNET 9.8 14 RealSite 10.4
Portfolio
15 ZDNet Sites 9.6 15 Amazon.com 10.3
16 RealSite 8.9 16 Weather.com 10.2
Portfolio
17 Amazon.com 8.0 17 Switchboard 9.5
Network
18 Simplenet.com 7.1 18 Realnames.com 7.7
19 Wired Digital 7.0 19 Xoom Sites 7.4
20 Bluemountainarts 6.5 20 Wired Digital 7.2
.com
21 Att.net 6.5 21 Simplenet.com 7.0
22 Weather.com 6.4 22 Earthlink.net 7.0
23 Earthlink.net 5.7 23 Gte.net 6.0
24 ICQ.com 5.7 24 Infospace 5.9
Impressions
25 Intergal.com 5.4 25 Bluemountainarts 5.6
.com
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Top 25 Web Sites
Media Metrix -The PC Meter Company
August 1998 Measurement Period (8/1/98 - 8/31/98)
Top 25 Web Sites - At Home Top 25 Web Sites - At Work
Rank Web Site % Rank Web Site %
Reach Reach
1 aol.com 45.4 1 yahoo.com 46.0
2 yahoo.com 40.4 2 netscape.com 38.7
3 microsoft.com 28.1 3 microsoft.com 37.1
4 geocities.com 25.7 4 aol.com 35.5
5 netscape.com 24.8 5 excite.com 25.8
6 excite.com 21.2 6 infoseek.com 24.8
7 infoseek.com 15.1 7 geocities.com 22.3
8 lycos.com 14.7 8 Altavista
9 msn.com 12.6 Search Services 20.9
9 lycos.com 19.9
10 tripod.com 12.6 10 msn.com 14.5
11 hotmail.com 12.5 11 zdnet.com 13.2
12 angelfire.com 12.3 12 amazon.com 10.3
13 Altavista 11.7 13 weather.com 10.2
Search Services
14 xoom.com 11.0 14 real.com 10.1
15 switchboard.com 9.4 15 tripod.com 9.9
16 real.com 8.5 16 angelfire.com 9.8
17 amazon.com 8.0 17 cnn.com 9.6
18 zdnet.com 7.7 18 hotmail.com 9.4
19 simplenet.com 7.1 19 msnbc.com 8.5
20 Disney Online 6.8 20 switchboard.com 7.9
21 bluemountainarts 6.5 21 pathfinder.com 7.7
.com
22 att.net 6.5 22 realnames.com 7.7
23 weather.com 6.4 23 usatoday.com 7.4
24 msnbc.com 6.3 24 earthlink.net 7.0
25 hotbot.com 5.9 25 simplenet.com 7.0
Chart Definitions:
Top 25 Web Properties: The top 15 world wide web properties are based on
unduplicated audience reach. "Web Properties" include the largest single
web site brands as well as consolidations of multiple web domains that fall
under one brand or common ownership.
Example of "Web Properties": An example of a "Web Property" (i.e. one that
offers more than one site) is the Excite Network, which encompasses city.net,
excite.com, mckinley.com and webcrawler.com
Top 25 Web Sites: The top 25 web sites are based on unduplicated audience
reach. Top sites are from Media Metrix' At Home and At Work samples.
Reach Definition & Example: The percent of web-active individuals (i.e.
individuals in the Media Metrix sample) that visited a site once in the given
month. Individual visits are unduplicated (not counted twice). For example,
If a site has a 2% reach that means that 2% of web-active individuals visited
that site within the given month.
Unique Visitors: The actual number of total users who visited the web site
once in the given month. All Unique Visitors are unduplicated (only counted
once) and are in thousands. Each reach point represents approximately 400,000
unique visitors, but this number varies each month.
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--30--eb/ny* kam
CONTACT:
Stacie P. Leone
Media Metrix, Inc.
212-460-7997
stacie_leone@mediametrix.com |
