Superscape 3D For Web E-Commerce
Business Wire - September 18, 1998 16:44
%SUPERSCAPE %CALIFORNIA %COMPUTERS %ELECTRONICS %COMED %RETAIL %INTERACTIVE %MULTIMEDIA %INTERNET %PRODUCT V%BW P%BW
SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 18, 1998--Galeries de Versailles (www.galeries-versailles.com), created and run by Paris-based Citycom, provides on-line shoppers with the opportunity to view and purchase some of the world's most exclusive brands from the comfort of their own home or office.
This new e-commerce site has been developed by Citycom using Superscape's 3D Webmaster interactive 3D authoring software and represents one of the most stylish on-line shopping experiences on the Web.
Visitors to the site can currently choose from a selection of 15 world-renowned luxury brands, including over 900 individual products from Burberrys, Parker, Waterman, Chaumet, Les Parfums Caron and Trussardi with many more brands to come.
"We are working hard to add at least one new product each day and believe that by Christmas time, which is obviously a key period for the Galeries, we will have about 20,000 presents to offer our customers," according to Citycom's Marketing Director, Isabelle Queyraud.
The home page offers visitors the opportunity to explore the boutiques, or search for gifts by brand or by category. In addition, there are currently three boutiques, all of which have been designed to recreate actual luxury shops in Paris. By the end of September, additional stores will have been added which will be "purely virtual," offering architects the opportunity to indulge their fantasies for the ideal environment in which to promote high-value, highly desirable goods.
For those shoppers who need help with choosing a gift, there is a special facility within the site designed for them. They type in their requirements, for example, "perfume for a young lady, with romantic connotations, for a birthday gift," listed in a certain price range. The system searches the database and offers between one to six products, all of which would be suitable. The consumer can then click on each suggested product, read a more detailed description of it (on the right hand side of the screen) and then make their final choice.
Goods are purchased with any of the major credit cards. The shopper completes the address details and if the item is for a present, types in these details and also any message. Galeries de Versailles then packages the present in suitable gift wrapping (using such materials as silk papers), produces the message on high quality paper and mails it anywhere in the world.
"One of our main objectives in building this site has been to recreate the elegant ambiance that the manufacturers would themselves choose to display their products," Queyraud added.
"We have used photographs of real boutiques and their surroundings to help us create the site and then added that essential extra dimension -- and reality -- by using Superscape's 3D Webmaster software to deliver a completely interactive 3D experience. We looked at other products and technologies, but Superscape was the only one that enabled us to create what we believe is one of the most beautiful, sophisticated and potentially most successful, shopping sites on the Web."
Note to Editors: Superscape leads the market in Interactive 3D software, providing both custom project services and boxed software products:
1. CUSTOM APPLICATION DEVELOPMENT. Four project teams in the United States and United Kingdom provide solutions ranging from simple content creation to complex stand alone 3D applications. Over 150 complete projects have already been delivered over the last 3 years -- ranging in value from $10,000 to over $4 million.
2. AUTHORING TOOLS, BROWSERS AND STAND ALONE RUNTIME ENGINES. Developed and published by Superscape, these products are available via technology licenses and as boxed products. Superscape has been publishing Interactive 3D products for over 11 years. Superscape VR plc was founded in 1983, has U.S. headquarters in Santa Clara, and is traded on the London Stock Exchange. The company has software installed in more than 30 countries worldwide, for clients including Intel, CompuServe, Nortel, Motorola, Whirlpool, LEGO, British Airways, Land Rover, NEC, and NTT.
The Superscape family of interactive 3D products includes:
- VRT. The company's award-winning authoring software for the
enterprise marketplace, currently in release 5
- 3D Webmaster. Designed for professional Webmasters and developers
for the creation of interactive 3D Web sites and for adding 3D
pages to existing 2D sites
- Do 3D. A fun, easy-to-use, home-creativity product for building
interactive 3D environments
- 3D Control. An ActiveX control that allows developers to improve
integration with other developments tools.
- Viscape Universal. A unique browser plug-in that allows viewing
of both SVR and VRML 3D worlds
- Visualiser. A 3D viewer for stand-alone applications created
using Superscape VRT Superscape supports multiple 3D Internet
formats, including SVR and VRML.
Superscape also pioneered and sponsors the Virtual World Wide Web (vwww.com), an expanding network of over 500 independently owned 3D Web pages.
For more information, visit the Superscape Web site (www.superscape.com) or the Superscape Image Bank (http://imagebank.superscape.com/; for screen shots).
CONTACT: Superscape
Nancy S. Hart, 408/969-0534 (Media Relations U.S.)
nhart@superscape.com
Maggie Templeman, + 44 (0)1494 483674
(Media Relations Europe)
mtempleman@easynet.co.uk
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