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Strategies & Market Trends : CAVALRY'S SHORT BUSTERS - MAGIC EIGHTBALLS PICKS -- Ignore unavailable to you. Want to Upgrade?

To: bmart who wrote (746)	9/19/1998 11:33:00 AM
From: Cavalry	Read Replies (2) \| Respond to of 1637

hey you, 8 days left for shorts to cover on aznt, tick ,tick found this great list on another thread check it out 1)The news media abhor a vacuum: If you don't tell your story, someone else will tell it for you. 2)Always respond: Never let a mistake or misrepresentation go unchallenged. 3)Preempt the situation: Seize the momentum and put the other guy on the defensive by getting your story out first and defining the issue. 4)The facts don't speak for themselves: Be accessible, and be prepared to educate the press. 5)Think strategically: Understand your fundamental objectives and stay focused on them. 6)Find a lead steer. and the media herd will follow. 7)Fight back. When and where it's called for, don't be afraid to put your adversaries under the wheel of pain. 8)Face forward: Don't defend past mistakes or get bogged down in apologies; instead, explain how you'll make the future better. 9)The most important rule: Credibility is the spin doctor's ultimate resource. cav