Net.Genesis To Debut E-Comm System At Internet World
Newsbytes - September 18, 1998 15:14
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CAMBRIDGE, MASSACHUSETTS, U.S.A., 1998 SEP 18 (NB) -- By Jacqueline Emigh, Newsbytes. At Internet World in New York City next month, net.Genesis plans to roll out a new edition of its net.Analysis software for "understanding, optimizing, and accelerating online business," equipped with a new World Wide Web-based application server architecture known as net.Instrumentation, capped by a front end called net.Dashboard for business analysis.
In a prebriefing for Newsbytes at net.Genesis headquarters in Cambridge, Massachusetts, Kathy Kessel, VP of marketing, maintained that the updated net.Analysis will provide greater comprehensive, depth, versatility, and business intelligence than any existing e-commerce system.
Target applications for the product will range from Internet-based brand marketing, ad publishing, and consumer shopping; to intranet-based knowledge management; to customer support and business-to-business e-commerce over extranets, according to Kessel.
"Net.Genesis is poised for growth," the VP told Newsbytes. Founded in 1994, net.Genesis introduced its first software product for the Web way back in 1996. Since that time, the company has been expanding beyond its initial market of Webmasters and network administrators, with tools and metrics useful to business managers, as well.
Net.Genesis recently raised $7 million in second-round financing, Kessel pointed out. The company is now led by a new management team, led by Larry Bohn, who was executive VP of Interleaf before taking on the job of CEO at net.Genesis.
"We have blue-chip customers and partners," Kessel contended. Bell Atlantic, for example, has used the business metrics provided by net.Analysis to make decisions regarding strategic brand marketing on the Web.
Among Bell Atlantic's findings was the fact that many consumers visit its site in search of information about obtaining cellular phones, Newsbytes was told. Bell Atlantic has since launched a new Web-based cellular phone marketing campaign.
ETrade, an e-comm site specializing in online investing, employed net.Genesis to answer the question, "Do TV ads drive online investing?"
Net.Genesis "delivered a scalable solution to handle high traffic and analysis volumes," according to Kessel. "The analysis results guided a complete site redesign."
The new edition of net.Analysis to debut at Internet World will be based, like the current version, on net.Genesis's "Design for Analysis" (DFA) methodology, Kessel continued.
The new net.Instrumentation architecture and net.Dashboard front end, however, will be entirely new.
The DFA methodology calls for collection of both external customer data and information on current and historical online behavior; establishment among customers of an understanding of site design and implementation; set-up of baseline business metrics; "prediction, experimentation, and iteration" of tactical programs; modification of site strategy for "maximum impact;" and establishment of "best practices."
The new Web server-based front end to net.Analysis is designed to present business metrics for an e-comm site in a way that is easy for business managers to understand, according to Kessel.
In a single glance, a business manager can view icons for "today's three best-selling products;" a pie chart graph depicting new vs. repeat visitors; a listing of future marketing events; and revenue statistics, for instance.
Users can then exploit the multiplatform RDBMS (relational database management system)-based application server infrastructure to drill down for additional information through ad hoc queries, or to issue any of more than 100 predefined and custom reports.
Within the Web-based Net.Instrumentation infrastructure, users will be able to choose from among a series of "content specification and delivery" modules that will include a catalog server; commerce server; ad server; media server; collaboration server; "personalization" server; and user registration system, for example.
Net.Instrumentation will also include a built-in transaction server, along with tools such as gauges, events, and alarms, Newsbytes was told.
The transaction server will link to multivendor RDBMS through direct interfaces.
Net.Genesis is located at net.genesis.com on the Web.
Reported by Newsbytes News Network: newsbytes.com .
14:02 CST
(19980918/Press Contacts: Cathy Maloney, net.Genesis, 617-577-9800; Shawn Whalen or Mike DiLorenzo, Schwartz Communications for net.Genesis, 781-684-0770/WIRES NETWORK, BUSINESS, ONLINE/)
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