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Microcap & Penny Stocks : IATV - ACTV Interactive Television -- Ignore unavailable to you. Want to Upgrade?

To: dwight martin who wrote (2902)	9/20/1998 2:14:00 PM
From: ahhaha	Respond to of 4748

The interactivity factor is downstream. It's weight won't be felt until later. I brought that up because the power or attraction of the net has been in interactivity. I don't buy the Malone couch potato thesis. The thesis is built on the one way nature of tv. ACTV builds on the technology of providing many channels. It is as though ACTV is renting 50 of 1000 channels theoretically available and reserving them for a specific program providing many views of the same presentation or derived variations. That's just a scalar multiple of what there is. A repackaging if you will. The marginal increase in view only yields a retarded marginal increase in enhancement because nothing intrinsically new is being added. It's just another gimmick. Nothing can save tv in its current form except the interactivity factor. If that can't be done, there is no way that advertising will support the falling return that tv will provide. It is very difficult to see this just like it was difficult to see the explosive growth of the net. It isn't difficult to see the net squeezing ad dollars from tv even if the tv is relegated to role of monitor. How many hours per day do you spend on the net interacting vs the one way of the tv monitor?

To: dwight martin who wrote (2902)	9/20/1998 2:55:00 PM
From: Jim Mulis	Read Replies (1) \| Respond to of 4748

Dwight, You got that right. We are dealing with a technological elitist and short seller here. Mr. Ahaha tells us that we should be focusing on the future. He says "How about playing a virtual basketball game with others at their respective ACTV sites? How about interactive Myst?" Show me the money. Where is the money here? The money is just around the corner here for ACTV. We have a joint venture with Liberty, which is what scares Ahhaha (more on that later). Try this on for size: Just as with the demo the other night, let's start by sending pay per view sporting events around the country. Hey, wait a minute! Cable and Wireless will have ACTV-enabled boxes. Maybe they don't like our sports. What if we just send them an ACTV enhanced rock concert? And they could send us the Spice Girls on ppv, enhanced by ACTV. We could beam this all over the world. We could just give the Chinese our old boxes. A low tech box will work fine. Content trumps technology. Give me a sweaty teenager and I'll sell him facial scrubs and Madonna T-shirts. Give me the 18-49 year old male sports fan and I'll sell him beer and cars. Give me a housewife watching an ACTV-enhanced game show and I'll sell her child care products and articles for the home. In a world where 95% of the population can't program a vcr, is Ahhaha trying to tell me that ACTV can't be successful selling people what they want? They want game shows. They want sports. They want rock concerts. Is he telling me that the great majority of people would rather "conduct their own orchestra" or are interested in the "collabrative construction of complex machines"? Get real! Blackbird / smackbird! Who cares? Content trumps technology. Jim