To: Geoff Nunn who wrote (1935 ) 9/20/1998 10:30:00 PM From: Bilow Respond to of 2578
Hi Geoff Nunn; Thanks for the post. Interesting article, but the evidence the author cites actually supports the opposite case. He writes:Horizontal firms like Intel that dominate one element of goods production do well. Vertically integrated firms like General Motors are not doing well. This is a comparison between companies in two completely different industries, one in a growth industry, the other in a more stable industry. And Intel is an unusual case, (and one that is rapidly changing to Intel's detriment.) He writes:With the exception of the somewhat artificial pricing in horizontal segments led by near- monopolists (Intel, Microsoft), pricing in the vertically disintegrated computer business is competitive and efficient. It's pretty obvious that Intel is doing well because of its "near monopoly" rather than any general advantage that horizontal integration would provide. For every example of a horizontally integrated winner like Intel's, there are several cases of the horizontally integrated losers they out competed. (I.e. Zilog, Fairchild, AMD, etc.) These are just the companies that lost the competition to get the "near-monopoly" position. These sort of positions have to be guarded with patent and or copyright law, if they are to last over the long term. The notes on how companies can hide lousy design, engineering and accounting to ensure their demise is true, but this has always been the case with vertically integrated companies. Despite this, these behemoths have grown to dominate many industries, particularly those that have reached a certain maturity. It is my suggestion that the maturity of the personal computer industry is approaching. I agree that during the time in which things are rapidly changing, it is highly unlikely that a single company will be in control of all the efficient answers for all the many parts of a complicated machine. That has been the condition of the industry for the last 30 years, and this gives an advantage to the horizontally integrated companies that manage to supply a part of the solution. I believe that MSFT will continue to have a very good "near monopoly" in the software industry, but that INTC's position is will continue to degrade. Dell, unfortunately, does not have any sort of a near monopoly in any part of the computer, and so, unlike MSFT, is not in a good position to extract high profits for the next 10 years. It is obvious that, if a company manages to gain enough of an advantage on its competition to get a lock on a product, then it will make good money. Vertically integrated companies typically compete in mature industries where this is no longer possible. For this reason, a snapshot of the stock market will almost always find that the fastest growing companies are small companies, and are horizontally integrated. But in a mature industry, the vertically integrated businesses out compete the horizontal ones. IBM, the company that is still a massive part of the computer industry is, in fact, highly vertically integrated. The history of industry is horizontally integrated companies eventually being replaced by vertically integrated companies. This has not changed. I see no reason why it should change in the next century. Lets take a look at the size of IBM versus DELL right now. IBM sales per year: $78.8B DELL sales per year: $15.2B IBM profits per year: $5.94B DELL profits per year: $1.18B (Numbers from YHOO.) It is clear that IBM is still a lot bigger than DELL, and makes a lot larger profit. -- Carl