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Technology Stocks : VIAB (Viacom Class B shares) formerly CBS -- Ignore unavailable to you. Want to Upgrade?


To: Patrice Gigahurtz who wrote (2573)9/21/1998 8:19:00 PM
From: ED_L  Read Replies (2) | Respond to of 4613
 
The primary business of CBS is advertising. Look at one of the premier advertising companies in the world (WPPGY) WPP Group. On July 13, it was it was 77, now it's 50. This is comparable to CBS decline. It's not just CBS, it is the industry. American companies are selling less overseas and are going to have less revenue for advertising going forward. This is going to affect not only involved companies but also those that make profits on their ad budgets such as CBS.