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To: DavidG who wrote (38850)9/22/1998 6:57:00 PM
From: yard_man  Read Replies (2) | Respond to of 53903
 
Here's hoping you are right -- I was hoping that MU would hit 35 - 40 before something like this happened.



To: DavidG who wrote (38850)9/22/1998 10:31:00 PM
From: Chas  Read Replies (1) | Respond to of 53903
 
NEC To Raise DRAM Prices
(09/22/98 4:18 p.m. ET)
By Anthony Cataldo, EE Times

NEC said it will raise prices on 64-megabit Dynamic
RAMs by 10 percent this month and cap its output
volume by December to prevent further losses in the
oversupplied memory market. Analysts said the move
could spur a chain reaction among DRAM suppliers.

NEC, the world's second-largest DRAM manufacturer,
has made a number of changes to its DRAM strategy in
an effort to return to profitability. NEC will hasten to
reduce its 16-Mb DRAM output this year and will
accelerate its production plans for PC-100 and Direct
Rambus DRAMs. The company also plans to churn out
128-Mb synchronous DRAMs and 256-Mb DRAMs
by the beginning of next year. On the manufacturing
front, NEC will shrink its 64-Mb die to half its present
size to attain better yields, and will restructure certain
overseas fabs and back-end facilities.

The price hikes come after a rough summer for DRAM
makers, when 64-Mb devices fell below $10 and
16-Mb parts continued to decline in price. That
prompted NEC three months ago to fix its 16-Mb
DRAM prices at $3. An NEC spokesman said 64-Mb
DRAM prices have now stabilized enough to justify a
price hike.

"Our big corporate customers
know the market has been
flooded," the spokesman said.
"There's an acceptance that
[DRAMs] are already very
reasonably priced and that we
have to try to reduce our red
ink."

The move could give other
major suppliers the confidence
to raise DRAM prices as well.
Masahiro Suzuki, a senior
memory analyst with
Dataquest in Japan, said South Korea's Samsung
Electronics may follow NEC's move. "NEC and
Samsung communicate very well and they exchange a
lot of information," he said.

"It's a known fact that the price of 64-Mb DRAMs is
too low for DRAM manufacturers," he said. "And
100-MHz DRAMs are still a little undersupplied, so
[NEC] decided to raise the price."

NEC recently reported a consolidated first half loss of
more than $150 million, and the company said it has to
take steps to prevent further losses. Along with the
price increases, NEC has slashed its production of
16-Mb chips to 4 million units per month -- down from
its original plan for 6 million units per month -- and will
further reduce its output to 2 million units per month
come December -- down from its original plan of 4
million units per month.

While NEC will increase its production of 64-Mb chips
from 8 million units per month today to 10 million per
month by December, it will not expand production
beyond that level, the spokesman said.

In addition, the company will put a greater emphasis on
premium DRAMs, and aims to boost production of
PC-100 64-Mb DRAMs. Those parts are 5 percent to
10 percent more expensive than 66-MHz SDRAMs
due to test and manufacturing costs associated with
their high frequencies and tighter CAS latency
requirements. The PC-100 devices make up 70 percent
of the 64-Mb SDRAMs NEC sells today, but they will
account for 90 percent of NEC's 64-Mb volumes by
next March, the spokesman said.

NEC has also accelerated its plan to bring 72-Mb
Direct Rambus DRAMs into volume production.
Previous plans had called for a gradual ramping of the
devices starting early next year and for production
volumes to reach 1 million units per month by the end of
1999. NEC now wants to reach 1 million unit per
month output by mid-1999, the spokesman said.
According to industry observers, Intel's first Direct
Rambus chip set is scheduled to appear by the second
quarter of 1999.

In line with its aim to focus on high-value DRAMs,
NEC will soon debut higher-density parts. A
400-square millimeter 256-Mb SDRAM will begin
sampling by December, and the company expects to
produce "several hundreds of thousands" of the devices
by the end of 1999. The company is also going to
expand its production of 0.22-micron 128-Mb
DRAMs from 600,000 units per month by early 1999
to 1 million per month by next spring.

The company is also trying to reduce its manufacturing
costs. It is now moving to its fourth-generation 64-Mb
DRAM die, which will take the part from a
0.28-micron process to a 0.22-micron process. That
will shrink the die size from 104.5 sq. millimeters to 51
sq. millimeters, a is expected to substantially improve
wafer yields. NEC expects 30 percent of its 64-Mb
DRAMs production will be manufactured on the more
advanced process technology by next March.

Moreover, NEC will consolidate its back-end DRAM
test and assembly operations by transferring 16-Mb
packaging from a plant in Malaysia to its plant in
Singapore, where 64-Mb DRAMs are now tested and
assembled. A similar move will take place in Europe,
where 16- and 64-Mb back-end production will move
to NEC's fab in Livingston, Scotland. The company is
also in the process of restructuring its productions lines
in Kyushu, Japan and in Roseville, Calif. to make better
use of older lines, the spokesman said. These moves
follow NEC's announced plan to reduce its capital
investments from $1.4 billion to $1.2 billion by delaying
the completion of its fab in Yamagata, Japan by one
year until 1999.

But unlike several other Japanese vendors, NEC has no
plans to outsource its DRAM production to overseas
foundries, the spokesman said.



To: DavidG who wrote (38850)9/23/1998 12:35:00 AM
From: Trey McAtee  Read Replies (1) | Respond to of 53903
 
david--

well, even a clock is right twice a day<G>.

i'll be honest here...going forward i think the company is in tremendous shape. i think if they can get all the fabs upgraded, and if the global economy doesnt go completely to hell, they should do well. however, its just too soon to know these things, or even to know if the company will be bankrupt in a year or less. so, i will play the swings. personally, i like the swings better.

good luck to all,
trey