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To: Alomex who wrote (18382)9/23/1998 11:45:00 AM
From: Travis  Read Replies (1) | Respond to of 213177
 
What would be the worst case scenario for the bottom line if the $100mill ad campaign is expensed this quarter?

I don't believe they would expense the entire $100 million unless they were so far above estimates they could still end up on top. If they are close then I believe they will just spread it out like they currently do. Either way, that situation is fine.

-Travis