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To: UFGator93 who wrote (2838)	9/23/1998 3:19:00 PM
From: Joey Smith	Read Replies (1) \| Respond to of 29970

I ran across this article and found that Dell is teaming up to provide ADSL modems out-of-the-box. Any thoughts on ATHM teaming up with PC OEMs to provide cable service with the PC purchase?? joey Dell Takes A Page From The iMac Playbook (09/23/98 11:28 a.m. ET) By John Borland, TechWeb Dell took a page from Apple's iMac marketing campaign Wednesday, announcing a set of preloaded Internet services aimed at getting customers online quickly and easily. The Round Rock, Texas-based company is teaming up with AT&T WorldNet and Excite to simplify Net access and to provide a customized Dell start-up Web page. And like officials at Apple, company officials are touting their new computers as a painless on-ramp to the Web. "One of our goals is to have Dell computers running 15 minutes out of the box, and connected to the Internet five minutes after that," said Paul Bell, senior vice president in Dell's Home and Small Business group. The new Dell services are dubbed ConnectDirect and will replace the traditional Windows start-up screen when customers first set up their computers. Users will be asked if they want to connect immediately to the Internet and will be given a choice of ISPs. AT&T's WorldNet will be the first option in the program, but Dell said it will add other ISPs later. Once customers get online, they will be taken to a customized Web home page jointly operated by Excite and Dell. The service will provide access to Dell's online service and support, as well as Excite's search, news, and entertainment features. Dell will customize the Web start page in the factory, so users in the home, small business, education, or government markets will have their own versions of the site, Excite officials said. The companies did not release financial terms of the multiyear deal. The agreement is the second Excite has struck with a hardware vendor, following a similar agreement to provide a co-branded start-up page for Cupertino, Calif.-based Apple. Dell also said the company would begin offering asymmetrical digital subscriber line modems as part of the ConnectDirect service later this year. The computer maker will conduct a joint marketing campaign for the high-bandwidth connection service with SBC Communications, officials said. The computer manufacturer said it is betting the new service will help attract new computer users to its machines. Dell has far outstripped the rest of the PC market in recent months, posting a 50 percent yearly growth in revenue at its recent second quarter fiscal report. The ConnectDirect services will, at first, be available only on Dell's Dimension line of computers.