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To: Mark Fowler who wrote (18074)	9/23/1998 6:23:00 PM
From: Box-By-The-Riviera™	Respond to of 164684

Wednesday September 23, 4:03 pm Eastern Time RESEARCH ALERT - Chatfield starts Yahoo! at Reduce NEW YORK, Sept 23 (Reuters) - Chatfield Dean & Co. on Wednesday said analyst Cheryl Bostater initiated coverage of Internet Media company Yahoo! Inc. (Nasdaq:YHOO - news) with a short rating of reduce and a long -term rating of neutral. ''The recent run-up in Yahoo stock is due to irrational exuberance,'' she said in a research note. ''... The multiples are far beyond any reasonable earnings growth expectations and cannot continue indefinitely,'' she added. Bostater said that the long-term investment return for buyers of the stock is extremely limited at current prices, even with 100 percent annual EPS growth. Shares of Yahoo traded up 14, or about 13.5 percent, to 116-15/16 late on Wednesday.