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Microcap & Penny Stocks : HeartSoft Incorporated (HTSF) -- Ignore unavailable to you. Want to Upgrade?

To: Albert Martin who wrote (778)	9/23/1998 10:57:00 PM
From: Benjamin Shell	Read Replies (2) \| Respond to of 1781

I've been ready each your responses over the last few weeks and I understand the frustration you must be experiencing. Its interesting to see the constant demand on us to provide progress update for many of the internet traders/buyers. Until Heartsoft became a hot top topic covered in various threads on line, we were able to focus on the day to day operations and release news as it was news worthy instead of receiving constant pressure from many of the short traders about the day to day progress of this company. With out being rude, I do feel that it is important for me to say that the daily pressures associated with running of a company with sn exceedingly strong new product such as Thinkology and not having the resources at our finger tips to fully exploit the product is incredible. Going in the late Spring and early Summer we had made arrangements to increase the company's capitalization with nominal dillution to current shareholders. In fact, we had/have identified and individual with one of the top three publishing company's in the world to join the company and to take Thinkology and other new products under development to market just as he had successfully 6 other companies over the last 15 years. However, whatever cause of the substanial downward pressure on the stock severally curtailed our ability to close on the capital and simply delayed all the events to follow. I also read how many of you believe that news from our end has a material impact upon the stock. However, the truth is that no matter what type of release we have put out over the last year and a half, none of this "shallow" news has any significant short affect on the stock. As a result, after having 3 seperate financing packages, any one of which, would have allowed us to take Thinkology "to market" so to speak, withdrawn because the stock constantly moves sideways or down, we had to begin to look at how to acheive our goals and subsequently increase shareholder value with out tying our need to increase growth capital to the price of the stock. IT IS HGIHGLY FRUSTRATING - the problem is not the company, its ability to grow, its products or management, its the same problem we've dealt with for 2 years, undercapitalization for launching a product the size of Thinkology. (See next response.)