To: BillyG who wrote (36207 ) 9/25/1998 10:14:00 AM From: BillyG Read Replies (2) | Respond to of 50808
NetFlix -- DVD rental versus Divx. I placed my first NetFlix order last night....... NetFlix.com Becomes World's Largest DVD Rental Store With More Than 2000 Titles SCOTTS VALLEY, Calif.--(ENTERTAINMENT WIRE)--Sept. 25, 1998-- Huge Selection, 7-Day Rentals, Rent-To-Buy Option and the Convenience of Home Delivery Continue to Provide Better Home Entertainment Option Than New 150-Title Divx format NetFlix.com Friday announced that its inventory of DVD movies available for rental has surpassed the 2000-title mark, making the Internet store at www.netflix.com the world's largest DVD rental store. The milestone marks a more than 100 percent increase in the company's selection of titles since its launch on April 14, 1998, and reflects the tremendous strength of the DVD marketplace overall. Also, in light of the recent roll-out of the new Divx format, NetFlix.com announced that it will post a comparison matrix of NetFlix.com and Divx on its Internet site. Highlights in the comparison matrix include the following points. In addition to carrying more than 10 times the number of titles as Divx, NetFlix.com lets consumers enjoy the titles they rent for seven days (as compared to Divx's 48-hour viewing window), lets consumers automatically extend their viewing period (as opposed to Divx's requirement for phone line access), and gives customers the option of applying their rental fees towards the purchase price of a title. By allowing customers to shop via the Internet and receive and return their DVDs via U.S. mail in prepaid, preaddressed envelopes, NetFlix.com provides its customers with nationwide DVD availability as well as unparalleled shopping convenience. NetFlix.com's success has in large part been due to the company's ability to provide even the most popular DVD titles to each and every customer who wants them, quickly and conveniently. The online store was flooded recently with orders for the "Clinton Grand Jury Testimony" DVD after it announced that it would sell the title for only 2 cents plus $2 for shipping and handling. "The tremendous growth of NetFlix.com in six short months is a direct reflection of the boom in the DVD marketplace over the same period of time," said NetFlix.com President and Chief Executive Officer Marc B. Randolph. "We are certain that our huge selection, our convenience and the innate benefits of the open DVD format will continue to make NetFlix.com a leading source of high-quality digital home entertainment and DVD information for consumers nationwide," Randolph added. With the world's largest selection of DVD movies, NetFlix.com rents and sells DVD movies to owners of DVD video players and DVD-ROM-equipped PCs at its Internet store, www.netflix.com. The NetFlix.com site offers virtually every DVD movie, for rent or for sale. By focusing on online rentals, NetFlix.com is pioneering a new online retail model and e-commerce category. Founded in 1997, NetFlix.com has headquarters in Scotts Valley. Note to Editors: To receive a copy of the NetFlix.com and Divx comparison matrix, contact Bender, Goldman & Helper or NetFlix.com. CONTACT: NetFlix.com, Scotts Valley Te Smith, 831/461-8067, tsmith@netflix.com or Bender, Goldman & Helper, Los Angeles 310/473-4147 Shawna Lynch, Ext. 276, shawna_lynch@bgh.com Allison Novela, Ext. 264, allison_novela@bgh.com Leslie Furuta, Ext. 257, leslie_furuta@bgh.com