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To: BillyG who wrote (36207)9/25/1998 10:14:00 AM
From: BillyG  Read Replies (2) | Respond to of 50808
 
NetFlix -- DVD rental versus Divx. I placed my first NetFlix order last night.......

NetFlix.com Becomes World's Largest DVD Rental Store With More
Than 2000 Titles

SCOTTS VALLEY, Calif.--(ENTERTAINMENT WIRE)--Sept. 25, 1998--

Huge Selection, 7-Day Rentals, Rent-To-Buy Option and the

Convenience of Home Delivery Continue to Provide Better Home

Entertainment Option Than New 150-Title Divx format

NetFlix.com Friday announced that its inventory of DVD movies available for rental has surpassed the 2000-title mark,
making the Internet store at www.netflix.com the world's largest DVD rental store.

The milestone marks a more than 100 percent increase in the company's selection of titles since its launch on April 14, 1998,
and reflects the tremendous strength of the DVD marketplace overall.

Also, in light of the recent roll-out of the new Divx format, NetFlix.com announced that it will post a comparison matrix of
NetFlix.com and Divx on its Internet site.

Highlights in the comparison matrix include the following points. In addition to carrying more than 10 times the number of titles
as Divx, NetFlix.com lets consumers enjoy the titles they rent for seven days (as compared to Divx's 48-hour viewing
window), lets consumers automatically extend their viewing period (as opposed to Divx's requirement for phone line access),
and gives customers the option of applying their rental fees towards the purchase price of a title.


By allowing customers to shop via the Internet and receive and return their DVDs via U.S. mail in prepaid, preaddressed
envelopes, NetFlix.com provides its customers with nationwide DVD availability as well as unparalleled shopping
convenience.

NetFlix.com's success has in large part been due to the company's ability to provide even the most popular DVD titles to each
and every customer who wants them, quickly and conveniently. The online store was flooded recently with orders for the
"Clinton Grand Jury Testimony" DVD after it announced that it would sell the title for only 2 cents plus $2 for shipping and
handling.

"The tremendous growth of NetFlix.com in six short months is a direct reflection of the boom in the DVD marketplace over
the same period of time," said NetFlix.com President and Chief Executive Officer Marc B. Randolph.

"We are certain that our huge selection, our convenience and the innate benefits of the open DVD format will continue to
make NetFlix.com a leading source of high-quality digital home entertainment and DVD information for consumers
nationwide," Randolph added.

With the world's largest selection of DVD movies, NetFlix.com rents and sells DVD movies to owners of DVD video players
and DVD-ROM-equipped PCs at its Internet store, www.netflix.com. The NetFlix.com site offers virtually every DVD
movie, for rent or for sale. By focusing on online rentals, NetFlix.com is pioneering a new online retail model and e-commerce
category.

Founded in 1997, NetFlix.com has headquarters in Scotts Valley.

Note to Editors: To receive a copy of the NetFlix.com and Divx comparison matrix, contact Bender, Goldman & Helper or
NetFlix.com.

CONTACT: NetFlix.com, Scotts Valley
Te Smith, 831/461-8067, tsmith@netflix.com
or
Bender, Goldman & Helper, Los Angeles
310/473-4147
Shawna Lynch, Ext. 276, shawna_lynch@bgh.com
Allison Novela, Ext. 264, allison_novela@bgh.com
Leslie Furuta, Ext. 257, leslie_furuta@bgh.com



To: BillyG who wrote (36207)9/25/1998 11:27:00 AM
From: Don Dorsey  Respond to of 50808
 
Digital HDTV Named One of Year's Most Significant Technology Developments
ATSC DTV Standard Wins R&D 100 Award; 'Grand Alliance' of Seven Organizations Shares Honor

CHICAGO, - The new digital and high definition television (DTV, HDTV) system for the United States has won a prestigious "R&D 100 Award" from R&D Magazine as one of the most significant technologies of 1998. The award -to be presented tonight at a black-tie gala awards ceremony at the Museum of Science and Industry - is shared jointly by members of the Digital HDTV Grand Alliance, seven organizations that cooperated in the development of the new system. The Grand Alliance includes General Instrument Corporation, Horsham, Penn.; Lucent Technologies, Murray Hill, N.J.; Massachusetts Institute of Technology, Cambridge, Mass.; Philips Electronics North America Corporation, New York; Sarnoff Corporation, Princeton, N.J.; Thomson Consumer Electronics, Indianapolis; and Zenith Electronics Corp., Glenview, Ill.

DTV will eventually replace the 50-year-old analog TV standard in the U.S. DTV gives viewers access to ultra-sharp HDTV and multicast digital programming. HDTV provides spectacularly clear wide-screen pictures with the impact of full digital surround sound. Multicasting allows up to four standard-resolution programs to be broadcast on one channel. DTV also enables the transmission of high-speed data along with TV programming, supplementing program content or supporting completely different purposes, such as advertising, business or education. "The key criterion of winning this award is technological significance. We often say that we're looking for major breakthroughs," said Tim Studt, Editor-in-Chief at R&D Magazine. "This new DTV standard will change the quality and nature of television. It offers vastly increased visual impact, broader programming options, and the ability to use TV as an information appliance instead of just for passive entertainment."

digitalproducer.com