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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Don Dorsey who wrote (36212)	9/25/1998 12:34:00 PM
From: Stoctrash	Read Replies (2) \| Respond to of 50808

Philips projections indicate that the market for digital products, such as DVD-Video and Digital Television, will grow steadily in the coming years. Today, Philips estimates that digital products account for 10 percent of total net value of the Consumer Electronics industry, and by the turn of century, this figure is expected to grow to 20 percent of the industry total. By 2002, Philips expects the Digital Video category to comprise 30 percent of the industry net value. At the same time, the market for analog products is expected to remain strong and will still represent 50 percent of the industry total in the year 2002. newsalert.com Minkhorst and other key executives of Philips showcased several new products at the editorial forum, including the company's first digital television offering in the U.S., a fully integrated HDTV receiver which will be among the devices available when digital broadcasts begin this Fall. "Digital Television will drive the growth of the digital category," said Cees Jan Koomen, President, Philips Digital Video. "Already we see a strong demand for HDTV among home theater enthusiasts. In general, the digital evolution will bring us closer to consumers than ever before by allowing us to target specific needs and interests. The mass market of yesterday, the "one size fits all" approach, will give way to a more customized approach. For consumers, the entertainment experience in the home will be far more personal than it is today." Philips is committed to a full family of DTV products, ranging from Digital TV-ready receivers such as the high-end 42" FlatTV, to fully integrated HDTV projection and direct view televisions capable of receiving and decoding all 18 approved ATSC formats. With the new HDTV 64PP9901, a 64" rear projection television, Philips will be among the first to have a fully integrated HDTV receiver when digital transmissions begin this fall