To: Joey Smith who wrote (65441 ) 9/26/1998 9:27:00 AM From: herb will Respond to of 186894
Joey, Re:This will be a main source of revenue and earnings growth for Intel for the forseable future. Interesting comments from the following url if anyone cares to read thru it.fabtech.org Excerpts from the article as follows.: "Our analysis shows that if there are real productivity benefits, $50 or $200 extra for a faster machine is virtually irrelevant to the average corporate user. But to Intel, such a minor shift in demand would produce a substantial change in margins. The astute investor would take the present slump as a great opportunity to buy, and bet on Intel's upside." "Market analysis: According to IC Insights, the global market for x86 microprocessors is estimated to be worth about $20.5 billion in 1998, for which Intel holds about 85% of the sales by dollars, with an average selling price of about $200. Our sources indicate that the global market for PCs will be about 90 to 100 million units per year, about 40% of which is sold in North America. Roughly three quarters of those are desktops, with the remainder laptops and others. At 100 million units, that suggests that the critical North American desktop market accounts for about 30 million CPUs a year. If we ignored the seasonal nature of demand, there is a minimum of 2.5 million CPUs sold per month, or 7.5 million CPUs per quarter. Although much of the low-end demand is for clones, Intel dominates the high end of this demand. Let us consider what a shift in demand would do for Intel's bottom line: (October, 98 Revenue Difference Forecast ASP) w/ next speed grade Processor Pentium 233 MMX $110- Pentium II 266 $160 $50 Pentium II 300 $210 $50 Pentium II 333 $250 $40 A shift of demand from Pentium 233 MMX to Pentium II 266 generates an incremental $50 in unit revenue, a shift from Pentium II 266 to Pentium II 300 produce a similar revenue increment. If we assume that 10% of the potential buyers can be induced to upgrade their purchase of a Pentium II 266 processor in lieu of cheaper Pentium 233 MMX processors, and similarly shift demand up the line. With 7.5 million units per quarter = 750,000 units X $50, or $37.5 million in incremental revenue per quarter for Intel. If the shift were to be more pronounced, or if the adoption rate were to be higher, it could raise the amount considerably." "While an incremental increase of $37.5 million in revenues per quarter may not appear to be much to a company that earned $1.37 billion in the quarter ended March 28, 1998, it should be noted that most of that amount would flow directly to the bottom line in many of the scenarios we investigated." Herb