To: kemble s. matter who wrote (67579 ) 9/25/1998 4:15:00 PM From: D.J.Smyth Read Replies (2) | Respond to of 176387
kemble, listened to an interview last night bw Lou Dobbs and Michael Bloomberg. Bloomberg was saying that it is "silly" to believe that nearly all electronic communication will be transferred via the internet (i.e., tv, radio, telephone, fax, writing, etc.). this view, in the majority among analysts, has failed to seriously consider one major aspect: advertisers. currently with tv via cable an advertiser can not determine exactly which television show is being watched at which particular hour. if tv is passed through the internet, via a computer (xdsl broad bandwidth), the computer has the capability of feedback to the sender as to which show is being watched at which time and for how long. radio is more difficult, but radio reception via the internet in the auto (satellite beams) can also serve advertisers (radio reception via satellite is not that far off really). and on and on. the main point is that advertisers WILL PUSH for communication transfer to the internet (as they are already doing). just as the UPC code made buying groceries a more exact science, the internet will make advertising a more exact science (this, of course, is why broad bandwidth providers become important to the internet's future such as Qwest and others) it thus becomes imperative for all families worldwide to become equipped with a pc, prefferably a dell. the US govt. is spending $100 billion over the next few years to improve the nation's roads. such a program could also be considered by governments in the near future (as China is already implementing on a trial basis) of equipping its citizens with computers