To: Ken Beal who wrote (67757 ) 9/26/1998 7:44:00 PM From: Mohan Marette Respond to
Dell's very own Susan Larson-YOU GO GIRL.Dell executive aims to double U.K. earnings Susan Larson thrives in workaday world of long hours, longer commutes As Dell's vice president and general manager for the United Kingdom and Ireland, the company's highest-ranking female executive still travels a lot. This time, however, she's with a growing company that she believes represents the future of the personal computer industry. Susan Larson, head of Dell Computer Corp.'s operations in the United Kingdom and Ireland, puts in long hours and endures long commutes to visit her family in Austin. Her goal: to double Dell's earnings in the U.K. Larson's latest challenge may be her biggest. Her goal: to increase Dell's U.K. revenue from $1.1 billion last year to $2 billion this year. "It's pretty aggressive, isn't it?" she deadpans behind an unwavering confidence that Dell's top executives seem to share. The division's revenue grew more than tenfold, from $225 million when Larson started in 1992 to $3 billion last year. A bigger share Most companies in any industry would be content, if not ecstatic, with sales growth in excess of 50 percent, which is what Dell's U.K. business had last year. Not only does Dell want more than that, Dell insiders say Larson's predecessor in England wasn't able to motivate his employees. "At the end of the day, we're focused on owning as much share of wallet from an account as we can," she said. austin360.com
