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To: Joey Smith who wrote (65515)9/27/1998 11:45:00 AM
From: gnuman  Respond to of 186894
 
Joey Smith, re: <the PC market is NOT a commodity business.>
First of all, "an article of commerce, esp. when delivered for shipment", is a commodity. (Look it up in Webster's). By that definition just about all physical products are commodities.
But in marketing parlance, products are broken down into two essential categories, commodity and proprietary. In marketing terminology a commodity business is one in which there are competitors and a proprietary business is one in which there is not. Perhaps if I change it to "competitive" and proprietary we can agree. If I say that Intel's CPU business is transforming to "competitive" from proprietary, would you agree? Would you also agree that PII, (lower speeds), flash, Celeron, StrongArm and systems fall into the "competitive" category?
My sales/marketing background may cause me to use terms that are confusing. Hope this helps clear it up.
Gene