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To: esecurities(tm) who wrote (2487)	9/27/1998 11:15:00 AM
From: esecurities(tm)	Respond to of 4231

<ALERT>...and then we receive this from Board member Jeffrey Tarter... ---- A quick note about our latest collection of reports-- If you're putting together a business plan or benchmarking your own operations, you probably know that Softletter's financial and operations research is highly respected throughout the PC software world. Now we've re-issued seven of our most popular reports in a new publication called "The Softletter Financial Handbook." Here's what the Handbook includes: --The 1998 Softletter 100 (revenue, growth, and productivity data for the top 100 PC software companies). --1998 Annual Financial Ratios (the latest income statement and balance sheet ratios, based on 63 public PC software companies). --1998 Executive Compensation Survey (benchmarks for senior management compensation, based on pay and bonus data for 305 software executives). --1998 Tech Support Salary Survey (benchmarks for one of the most people-intensive functions, based on data from 235 support organizations). --1997 Tech Support Cost Ratios (performance metrics and call statistics, by application category, product price, and company size). --Creative Financing Tips (dozens of innovative approaches to raising money and structuring better deals). --Cost-Saving Tips (more ways to streamline operations and eliminate wasted dollars). These are all RECENT reports, published within the last 14 months. If you ordered them individually, you'd pay $435. But we want to get these reports into the hands of more people, so we're offering the Financial Handbook for a special introductory price of just $95. (Offer expires 10/31/98.) Of course, it's fair to ask: Can we really deliver quality research at such a modest price? I'm convinced you'll be pleasantly surprised at how solid these reports are. But just in case they don't meet your expectations, simply send everything back and we'll give you a full no-questions-asked refund. (See if you get a guarantee like this from any other research firm...) This is the most risk-free offer we can make--and I think you'll find our research is tremendously valuable in helping you build a stronger, more profitable company. That's what Softletter has done for 15 years, and we're always eager to share our experience with new friends. --Jeffrey Tarter editor & publisher To order the Softletter Financial Handbook, simply e-mail or fax (617/924-7288) a REPLY to this message: ---------------------- [ ]Yes, please rush me a copy of the Softletter Financial Handbook for $95 prepaid (Mass. residents add $4.75 sales tax). I understand that if I am not completely satisfied I can return the Handbook for a full refund. Name: Title: Company: Address: City/State/Zip: Phone: Fax: E-mail: Please charge my credit card: [ ] AmEx [ ] Visa [ ] MasterCard Account #: Expires: ---------------------- Jeffrey Tarter editor & publisher Softletter 17 Main Street Watertown, Mass. 02472 Phone: 617/924-3944 Fax: 617/924-7288 www.softletter.com -----eom ...the absurdity of this email should be poignantly obvious...all we will say is that if SoftQuad blows it Jeffrey [Editor & publisher Jeffrey Tarter, who founded Soft•letter in 1983, is a well-known commentator on the personal computer industry. Described as "quietly powerful" by Marketing Computers, he has been twice named "best industry analyst" by the Software Publishers Association and is widely quoted in the business and trade press] Tarter's professional [Soft.Letter softletter.com ] career simply appears over...look what he already allowed/is allowing? to happen to HoTMetaL/HMAPPS e-commerce, ONLINE merchantWebFiler ...two product lines which simply [and unequivocally] represent a literal straddle on, again, the most important economic paradigm shift concomitant with simply the hottest IPO/venture funding climate in the history of the world...[high/low-end ecommerce, web application server market, web authoring/site management,...]...this simply exceeds any/all worst fears/expectations of [alleged] gross negligence...