To: mark cox who wrote (258 ) 9/29/1998 10:34:00 AM From: mark cox Respond to
The latest press release from LWAY is like none I've ever read from them before. Mr. Smolyansky is the most upbeat I've ever seen. Usually he is quite conservative but in this one he seems very excited. These new distributors are big news, they also received orders from hundreds of stores for the kefir starter. As to their regular kefir products, "The demand was much stronger than we expected and moves Lifeway's products into national markets with unlimited potential."Lifeway Foods, Inc. Draws Strong Response at National Expo; New Distributors Gained Making Lifeway's Kefir the First To Be Available Nationwidegained it several distributors for its original fermented dairy beverage known as kefir, secured three additional distributors for Basics Plus , its revolutionary new dietary drink, and landed new distributors for its latest product, instant Kefir Starter. received orders from several hundred stores across the country and gained a number of distributors for its newest product. The initial shipment of Kefir Starter is scheduled to begin in the fourth quarter of 1998. which makes it the first kefir to be available nationwide . The demand was much stronger than we expected and moves Lifeway's products into national markets with unlimited potential. We believe that our success at the Baltimore show will increase our revenues and profits which will be reflected in our 1999 results.
