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To: D. Swiss who wrote (68050)	9/28/1998 7:26:00 PM
From: Mohan Marette	Respond to of 176388

No Drew but check this out- 'Japan PC Sales Top 97 level....' Japan PC Sales Top 1997 Level for Seven Straight Weeks September 28, 1998 (TOKYO) -- Sales of personal computers in Japan during the fifth week of August (Aug. 31-Sept. 6, 1998) rose for the seventh straight week over 1997 levels. PC sales at household electric appliance retailers have been steadily growing, according to a survey of GfK Japan Ltd., an information service company dealing with POS data at 2,000 household electronic appliance stores. Sales during the fifth week increased 0.1 percent in units from the previous week and 1.5 percent in value. Compared to the same week the previous year (Sept. 1-7, 1997), sales this year increased by 57.5 percent in quantity and 53.4 percent in amount (See table). Since the third week of July 1998, sales have exceeded levels of the same week of 1997, or seven weeks in a row. The average sales price increased from the previous week's 225,646 yen (US$1,650) to 228,794 yen (US$1,670), a rise of 3,148 yen. The fifth week of August comes between the summer sales season and the year-end season. Therefore, sales normally stayed at the same level of the preceding year or decreased for the past several years. However, this year the trend is running counter to the convention, showing growth in sales compared to the previous week. In the fourth week of August 1998, desktop PCs did especially well because of Apple Computer Inc.'s iMac launch. This week, sales of desktops decreased by 7.1 percent from the previous year on a unit basis, but that was covered by growth in notebook PCs. As a result, the percentage of notebooks to total sales again exceeded 50 percent. The data GfK Japan releases are from about 2,000 outlets of 41 firms. GfK Japan picked the 41 first in 1996 and has been releasing their data since then. GfK Japan covers a far greater number of outlets with combined unit-base sales accounting for about 10 percent of total domestic PC shipments and about 25 percent of total retail sales. The following graphs are at Nikkei Market Access in Japanese only: (source:NekkeiBP)