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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!! -- Ignore unavailable to you. Want to Upgrade?

To: hasbeen101 who wrote (2314)	9/30/1998 8:51:00 AM
From: GUSTAVE JAEGER	Read Replies (1) \| Respond to of 3194

Is CNN yet another ObjectStore Customer? Business Strategies CNN Goes For Objects With technology and standards changing so quickly and overlapping --HTML meets dynamic HTML meets XML-- one overriding concern for media IT departments is finding a solution that won't be out of date in two months. Not surprisingly, most media-rich providers drive their sites off databases, and all three interviewed for this article --CBS, CNN, and Showtime-- use Oracle. At CNN, Miguel Garcia, vice president for software development and applications services, is especially concerned with content production. To keep his systems from going "legacy" overnight, he uses a content management system for Web content, which repurposes data for whichever medium it's targeting. Stories over the Web get text and multimedia, whereas enhanced TV will provide video with additional text and video upon demand. To do this, *Garcia is betting the business on object-oriented approaches to handling multimedia --on top of the Oracle relational database. "We manage our objects as Corba objects and we map those objects to whatever technology gives us that persistence," he says. The goal for IS, then, is to isolate content producers from the intricacies of objects. "When our producers or writers are manipulating content, they're not doing crazy joins in databases," he says. The system has to know where certain content goes, and then manage it. CNN is participating heavily in standards work, and over the next couple of years, Garcia sees convergence becoming a reality, especially as set-top boxes come down in price. The other necessity is a Web language that works equally well no matter where the content is appearing, and that language will no doubt be XML. "We can already use XML as an interchange format to bring information into our content management system," Garcia says. "The next breakthrough will be when we have WYSIWYG tools that are smart enough to author HTML and create XML content directly." Mathew Schwartz* The above article is excerpted from the following special report: *The Web and the Remaking of Television* softwaremag.com (Go to the page bottom's Sidebars)