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To: Bill Harmond who wrote (18873)	9/28/1998 9:32:00 PM
From: Herring	Read Replies (1) \| Respond to of 164684

$3B was estimated online booksales in that analysts' report in the year 2002. Herring

To: Bill Harmond who wrote (18873)	9/28/1998 10:02:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

>>If Amazon captures 40% of the $3B market that would mean roughly $1.1B in sales. Amazon estimates that the worldwide book market is $82 billion, music $40 billion, videos $16 billion. Amazon estimated that as of 2Q98 the company held a 2.5% share of the US book market. Source: Amazon 2nd Annual Analyst Meeting, July 24, 1998 William, It is estimated that online book sales will amount to $2.5 to $3 billion dollars. No one is anticipating the entire book market to be sold online. If the estimated online book market is correct and Amazon is firtunate enough to get 40%, their sales would only be $1.1 billion. I doubt we would want to use Amazon's estimate of what percentage of books will be sold online. An independent source would likely be less biased here. Glenn