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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Bill Harmond who wrote (18876)	9/28/1998 9:44:00 PM
From: Herring	Read Replies (1) \| Respond to of 164684

There is a lot of sharks lurking in the waters: Borders, B&N, .................... the list is long and do not think that the other bookstores are going to sit and watch Amazon eat their lunches. They have the capital and the cashflow (wow! that is a negative for the inets) to throw into any website. Now, I have a feeling that the publishers are also wanting to a piece of the inet action which would eat further into Amazons nice profits. Anyway, I can come up with a bunch of arguments and so can you. Let's not sit and argue. Time will tell. I could be wrong, and so could you! Herring

To: Bill Harmond who wrote (18876)	9/28/1998 10:07:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

Amazon has a 75%+ share of online book sales. According to the analyst at Merrill Lynch, Amazon had 62% of the online book market as of the end of Q2 98. Amazon is projected to have less than 50% of the online market by the end of 1998. Amazon's sales are growing but not nearly as quickly as the online book market is growing. The fact remains Amazon is losing market share in the online book market although their sales are increasing. I don't think they are targeting online sales (The category didn't exist until Amazon created it). Amazon is targeting the entire market. No one knows how large the online book market will be in four years. This was an analyst from Velope Brown and he estimated that the online book market would only be about $3 billion by 2002.I agree no one know how large the online book market will become. Amazon does not know. Glenn