To: Dennis Tom who wrote (31 ) 9/29/1998 10:37:00 AM From: one putt Respond to of 38
Columbia Sportswear Names Director of Retail Operations PORTLAND, Ore., Sept. 29 /PRNewswire/ -- Columbia Sportswear Company(R) (Nasdaq: COLM - news), a global leader in the active outdoor apparel and footwear industry, has named Mark Balsiger to the position of director of retail operations. Balsiger, who was formerly manager of Columbia's Flagship Retail Store in Portland, Oregon, will be responsible for all operations relating to the Flagship and the Company's eight outlet stores. Balsiger will report directly to Executive Planner Terry Brown. During his past year with Columbia, Balsiger developed the Flagship Store's management and sales protocol, and increased Store revenues by 39 percent over original projections. Balsiger's initial priorities as director of retail operations will be to ensure sales targets for the critical fall selling season are met, and to reduce expenses through strategic planning. ''Mark has demonstrated strong leadership and skillful management of our Flagship Store and he has quickly familiarized himself with Columbia's method of operation,'' said Brown. ''We're confident that he'll build on the past success of our retail division and look forward to benefiting from his expertise and experience.'' Balsiger brings 13 years of retail experience to his new post. Prior to joining Columbia, he was a divisional sales manager of men's, children's and houseware's for Meier & Frank, a division of the May Company. There he achieved the number one volume performance out of 305 stores in home textiles, men's furnishing and men's shoes, generating double digit increases for four consecutive years. Before serving as divisional sales manager, Balsiger was a buyer for the home textiles division, where he improved profitability by 50 percent. A Northwest native, Balsiger earned a bachelor's degree in economics from the University of Washington. After recently becoming a public company, Columbia Sportswear reported record net sales in the first two quarters of 1998. Founded in 1938 in Portland, Oregon, Columbia Sportswear Company(R) is a global leader in the design, manufacture, marketing and distribution of active outdoor apparel. As one of the largest outerwear manufacturers in the world and leading seller of skiwear in the United States, the Company has developed an international reputation across an expanding product line for quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's website at www.columbia.com. SOURCE: Columbia Sportswear Company --------------------------------------------------------------------------------