To: stak  who wrote (64 ) 10/5/1998 3:52:00 PM From: stak     Read Replies (1)  | Respond to    of 75  
     TRI-VISION INTERNATIONAL LTD./LTEE - $1,700,000 AD      CAMPAIGN SIGNALS THE ARRIVAL OF TRI-VISION'S V-GIS (TM)      V-CHIP PRODUCTS IN THE U.S.      TORONTO, ON-- Tri-Vision International Ltd./Ltee reports that its $1,700,000      advertising campaign is underway as part of the company's regional test launch for its      V-gis(tm) V-chip Decoder product.      With products now selling in stores around Chicago, Nashville andIndianapolis,      Tri-Vision's campaign of prime time television advertisements, print ads and public      relations activities is set to raise consumer awareness for the product.      The V-gis(tm) v-chip products are now on the shelves in the three participating retail      chains: Sam's Discount Warehouse, Toys 'R Us and H.H. Gregg. Sam's Club has      committed 132 stores and has made V-gis(tm) a feature product. Toys 'R Us is      launching in their entire base of 700 stores across the U.S.      QVC, one of the major TV shopping channels, will start selling      the product on October 21st.      Tri-Vision's test launch aims to reconfirm company forecasts based on two national      market research surveys undertaken by Market Facts last year that indicated sales      potential of 2.8 million V-gis(tm) units within 12 months of a national launch. In addition,      recent independent surveys support the existence of a significant market for the product.      "SILENCE THE VIOLENCE" SEMINARS UNDERWAY In conjunction with the      regional launch, a public awareness campaign entitled "Silence The Violence",      sponsored by Tri-Vision, is underway with awareness-raising seminars for parents. In a      series of seminars, author Dr. Joanne Cantor, psychologist Dr. Brad Frank and other      experts will address the rise in violence surrounding children on TV and at school, while      offering parents practical suggestions to curtail this encroaching epidemic.      TRI-VISION APPOINTS NEW AUDITORS      In other news, Ernst & Young, one of the leading auditing and accounting firms in North      America was appointed as auditor or Tri-Vision, at its Annual General Meeting held      Friday,September 25, 1998.      Tri-Vision International Ltd./Ltee is a public company founded in 1986 and trades on      Canada's Toronto Stock Exchange under the      symbol TVL.      Tri-Vision Electronics Inc., a wholly-owned subsidiary of Tri-Vision International      Ltd./Ltee, holds the exclusive global rights to the proprietary v-chip technology      developed by award-winning Canadian inventor, Tim Collings.      For investor information, contact Century Communications Corporation at (888)      298-8551 (toll free), visit the Company Website at www.tri-vision.ca or e-mail to      tri-vision@tri-vision.ca. For public relations information, contact McGee Best Frank &      Ingram at (615) 255-6234 ext. 129 or e-mail to cc@mbfi-nashville.com. Visit the      V-gis(tm) Website at www.v-gis.com.      The Toronto Stock Exchange has not reviewed and does not approve or disapprove of      the adequacy or accuracy of this release.      Disclaimer: The information provided is from sources we believe to be reliable and      complete, but Carlson      On-line Services, its employees, directors, agents and associates cannot be held liable in      any manner for      the content, errors or omissions of the information provided through this service. We are      not responsible      for the use of this information. Further, this site is for informational purposes only and      does not represent      an invitation to purchase or trade shares. This is not a complete service. Other resources      may be      available on the Internet that also have relevant company information.