"(FCC) has ruled against Quest Communication's"
[All, this is an expanded coverage of the same story posted two days ago. The spelling errors are not mine. <g>
Frank Coluccio]
DENVER, COLORADO, U.S.A., 1998 SEP 29 (NB) -- By Steve Gold, Newsbytes. The Federal Communications Commission (FCC) has ruled against Quest Communication's [NASDAQ:QWST] plans to link up with two regional Bell operating companies (RBOCs) to sell long distance services to their local loop customers.
According to a ruling handed down by the FCC, under the Telecommunications Act, the actions of US West and Ameritech are illegal.
While industry commentators say that the FCC's interpretation of the Act is correct, the ruling could have implications for other Baby Bells who are planning to enter into similar alliances to offer customers one-stop billing for local and long-distance services.
US West says it is disappointed by the ruling and plans to appeal the decision to a federal court. Ameritech, meanwhile, is still considering its legal options.
According to the FCC, Ameritech's and US West's marketing alliances with Qwest violates a provision in a 1996 Telecommunications Act that bars an RBOC from providing long-distance service to its own customers.
The Act, officials say, notes that an RBOC must open its market to competitors and get FCC approval before it may provide long distance service to local customers. No RBOC, Newsbytes notes, has achieved this step.
Under the provisional agreement, Qwest was planning to pay Ameritech and US West an undisclosed recruitment fee for each client in the RBOC's local loop regions that chose Qwest for long distance service.
All three firms say that these arrangements are in line with the 1996 Telecommunications Act. Both the RBOCs, Newsbytes notes, started selling Qwest's service in May of this year, but stopped within a few weeks after the FCC said it need to make a ruling on the practice.
AT&T and MCI have told the FCC that the deal is in breach of the Act and, unsurprisingly, have hailed the FCC's decision as good news, even though there is still nothing on the books to stop Ameritech and US West approach Qwest for long distance services of their own accord.
Although Ameritech is still considering its options, US West has reacted angrily to the FCC ruling, Newsbytes notes. Mark Roellig, the company's executive vice president, said that customers are the loser in the FCC's decision.
"The FCC has stifled one of the first tangible consumer benefits of the Telecommunications Act -- greater competition, better value and no-nonsense pricing in people's long-distance service," he said, adding that the promise of the Act is now a promise denied and unfulfilled.
"Unfortunately, the commission has once again failed to place the interests of consumers first. The big long-distance companies' oligopoly has been protected, and consumers -- especially the poor and elderly who might not qualify for AT&T's and MCI's special packages -- have been denied lower, easy-to-understand rates," he said.
According to Roellig, during the three weeks that the Qwest services were sold through US West under the Buyer's Advantage program, around 130,000 subscribers signed up for service.
Despite US West's annoyance, Newsbytes notes that the only course of action -- assuming an appeal is not successful -- is to present the FCC with a complex check list of actions completed, to assure the FCC that it has opened up its service area to third-party carriers.
The check list items, Newsbytes notes, include offering these third party carriers access to its 911 and directory assistance services.
Jeffrey Kagan, a respected authority on telecommunications from Atlanta, said that the FCC ruling could have gone either way, simply because the case did not involve a traditional long distance service or deal.
"It depended on how the FCC interpreted the Qwest deal. Was it a real long distance service capable of eliminating the incentive of the bells to open their markets, or was it simply a value-added service to the consumer? It looks like the FCC thought it was a bit of both and decided to be cautious," he said.
According to Kagan, the RBOCs want two things from long distance: "One is to offer local and long distance service to protect their customer base from competitors who can; and two is to generate monthly recurring revenues."
Kagan argues that the Qwest deal only met one of those criteria. It did not, he said, generate monthly revenue. In addition, he went on to say, it only protected their customer base from losing customers.
"Therefore the Bells would still have had plenty of incentive to open their markets and be approved to sell long distance that they could make money on. The incentive would still be there, but the urgency might have been toned down a notch or two," he said, adding that it seems as though FCC has stuck to the letter of the law.
According to Kagan, the biggest loser is not the customer, but Qwest "who just saw hundreds of thousands, if not millions of potential customers sucked down the drain."
"US West signed up hundreds of thousands of customers in the first few weeks, so obviously it was going to be popular. US West and Ameritech are also big losers in this as they now have exposure to losing customers to competitors who offer local and long distance services," he said.
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