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To: StockMan who wrote (17608)10/2/1998 12:20:00 PM
From: Rif Kamil, M.D  Respond to of 77399
 
Cisco vs. Lucent :Who will dominate telecoms infrastructure, reinvented telephone-equipment firms such as Lucent and Nortel, or a data-networking giant like Cisco?

From the curent issue of "The Economist" October 02 1998 Sorry about the lack of word-wrap...

RICH McGINN, chief executive of Lucent Technologies, is going shopping. With a
stockmarket value of some $100 billion and a multiple of 40 times forward earnings
behind him, he can afford to buy just about anything that tickles his fancy. With good
reason, Mr McGinn is coy about what that might be. Stockmarkets are jittery, and
Alcatel and Nortel Networks, two competitors, have both recently warned investors
about sliding sales. Although Lucent's share price has suffered, the firm is concentrated
in North America, and insists that it will escape the worst of turmoil in Asia and
regulatory uncertainty in Europe. Few doubt that the giant communications equipment
maker is about to splash out.

This week Lucent celebrated the second anniversary of its full independence from AT&T.
The significance of the date is that, under American financial regulations Lucent is now
able to use its massive equity for tax-efficient "pooled-interest" acquisitions. Despite
scepticism in some quarters about the value of pooling Mr McGinn relishes the extra
flexibility that it will give him. Lucent's deeds in the coming months could well shape
the world communications-equipment market for years to come. Lucent estimates that
the market will be worth $650 billion by 2001.

Driven by globalisation, liberalisation, mobility and the explosion of the Internet, it is
also a market being turned on its head by the convergence of voice and data. Traditional
firms such as Lucent, Nortel and Alcatel, for all their knowledge of what it takes to
build reliable circuit-switched networks, are having to learn entirely new
data-networking technologies. At the same time, the company that dominates the
corporate-data world, Cisco Systems, is determined to break their lock on the business
of telephone companies.

If Lucent has a chance of emerging on top, it is thanks to the unbundling of AT&T. The
firm is today selling billions of dollars-worth of equipment to established telephone
companies, such as Sprint and MCI WorldCom, which a few years ago would have
ignored it simply because of its parentage. Even more surprising, according to Carly
Fiorina, who is responsible for sales to service providers, half of Lucent's carrier
business is coming from challengers, such as Qwest, which are building new networks
from scratch. This is known in the industry as selling guns to both sides.

Bell Labs, also part of the AT&T legacy, has undergone its own revolution. No longer
hampered by AT&T's conservative business agenda, its innovation is now harnessed to
providing Lucent with the technological firepower to compete across the
communications market. In 12 months, 80 new products have come to market and patents
are being registered at the rate of 3.5 each working day.

Despite the frenzy of new product launches bought with an R&D budget of nearly $4
billion, there are gaps that urgently need filling. Lucent supplies virtually no data
networks to large companies—the markets Cisco bestrides. That is serious in itself.
Whereas Lucent's traditional business is growing by less than 10% a year, demand for
data networks and the software that underpins them is growing by more than 25% a
year.

How to make a packet

What makes this even worse is that the dominant technology of the data
market—packet-switching based on the standards, or protocol, of the Internet (IP)—will
provide the architecture of the "next-generation" networks for telephone companies. As
Don Listwin of Cisco puts it: "People talk about the convergence of voice, data and
video, but the reality is that it is all becoming data. The game is moving towards data
structure, where Lucent has no core competence."

Dan Stanzione, chief operating officer of Lucent and the man responsible for running
Bell Labs, admits that the company missed the data-networking wave when it was part
of AT&T. He argues, however, that Lucent is now putting this right. In the past 18 months,
it has introduced more than 30 new data-networking products including "PacketStar", an
IP switch that competes directly against Cisco's latest high-tech "1200" router. Small
tactical acquisitions of such firms as Livingston, Prominet and Yurie have also plugged
holes and brought in developers from data networking.

Mr Stanzione also takes a dig at Cisco. "Old world" voice networks are not the only
vulnerable technology, he says. There are also old world data networks—principally
those running on Cisco equipment. As firms demand near-100% reliability from their
wide-area networks and carriers choose packet-switching technology, IP will evolve
dramatically. If so, reaching the market late may be a positive advantage. ("Poppycock,"
retorts Cisco's Mr Listwin.)

Despite Mr Stanzione's confidence in Lucent's home-grown technology—and, no doubt,
a little sand-bagging—the firm will probably buy a big data-networking company soon.
Among the most likely candidates are Ascend, Newbridge and 3Com, all of which
could supply established customers as well as technology. The injection of a little
Silicon Valley culture and pace probably would not go amiss either.

That was precisely the thinking behind the $7 billion bid for Bay Networks that was
completed a few weeks ago by Lucent's other main North American rival, Nortel. The
acquisition gives the Canadian firm the unique ability to supply the gamut of
communications technologies—IP, frame-relay, Asynchronous Transfer Mode (ATM),
circuit-switching, broadband and narrowband wireless, and high-speed optical
networking.

But Bay also brings something else, according to Nortel's boss, John Roth: 15,000
people "with market-hardened packet-networking experience". Bay's head, Dave
House, a veteran of Intel, is already installed as Mr Roth's deputy at Nortel. He thinks
that Lucent may find it hard to integrate the technologies and skills of the firms it buys.
The attitude at Bell Labs, he says, is "we invented fire and light." That said, investors
remain sceptical about Nortel's ability to make a success of Bay.

Despite their rivalry, both Lucent and Nortel believe that, with their roots and culture,
they are best positioned to bring to unstable data networks and the Internet
"carrier-class reliability"—by which they mean the security, the ability to operate on
very different scales, and the manageability of today's voice networks. They argue that
expertise with "old world" networks and an understanding of how large and complex
networks fit together are crucial to making the transition to the "new world" of IP.

Who will be the winner? Customers will spread orders around so as to prevent the
domination of any one company. That should help pragmatic Nortel. But the real
struggle will be between Lucent and Cisco. Fearsome though it is, Cisco is now up
against a firm with technical and financial resources at least as great as its own. The
main dangers for Lucent are of an unwise acquisition or the sacrifice of vital
"time-to-market", because it is too much in love with its own technology. Cisco will
punish any fumbles.