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Non-Tech : Philip Morris - A Stock For Wealth Or Poverty (MO) -- Ignore unavailable to you. Want to Upgrade?

To: sea_biscuit who wrote (2443)	10/2/1998 1:56:00 PM
From: md1derful	Read Replies (1) \| Respond to of 6439

THread: Settlement just announced in Wash state??

To: sea_biscuit who wrote (2443)	10/2/1998 3:42:00 PM
From: Geoff	Read Replies (1) \| Respond to of 6439

The problem is (or maybe, I should call it an "opportunity" instead of calling it a "problem"!) there are a lot of low-cost brands in India that are more popular than Marlboros. I wouldn't be worried about India and their less expensive brands. If you read the front page WSJ article a few weeks ago about MO's conquest of the Turkey cigarette market you will know what I mean. Basically, MO marketed Marlboro perfectly, and made smoking Marlboros a status symbol. I highly recommend the article, as it was most interesting, and gave a lot of info on how MO basically came out of nowhere to dethrown the incumbent cigarette companies. later, geoff