Program Airs on Traditional Radio in Local Markets October 5 through 11
10/02/98 -- DENVER, CO -- Westwind Educational Broadcasting announced today that
in-studio Featured Guest Steven Levine, Senior Director - Electronic Commerce
Marketing, Oracle Corporation, and Andrew G. Parker, Founder and CEO, Mercantec,
Inc., will discuss electronic commerce solutions on the next edition of "The Cyber Media
Show with Kim Bayne." Program 45 (E-Commerce Solutions) airs on public radio and
non-commercial station affiliates in local markets from October 4 through 11. For
rebroadcast on demand, the program will be archived in streaming audio at
www.cybermedia.org.
In this week's opening monologue, Host Kim Bayne ponders the pitfalls of taking the
human side out of the e-commerce equation, focusing on poorly-executed Web
shopping malls as one trouble spot. In Featured Guest segments, Kim and Steve
explore the range of e-commerce solutions being implemented, outline the key pieces
of technology needed to build an e-commerce enabled site, summarize the differences
between big and small company options, and identify sample times from conception to
launch of an e-commerce site. During Net Highlights, Kim queries Andy on how to select
shopping cart software, reviewing some of the problems with older shopping cart
solutions.
BACKGROUND
"The Cyber Media Show with Kim Bayne" is a weekly one-hour program dedicated to
educating new and seasoned users on how to use the Internet more effectively for
personal and business applications. Each week, Host Kim Bayne interviews industry
experts about different aspects of the Internet, exploring a variety of issues related to
daily and professional use. Programs offer how-to advice for end-users and online
marketers, cover recent Internet industry news, and highlight Web sites, products and
technology.
Past featured guests include industry experts and senior-level executives from such
companies as AdKnowledge, Excite, MapQuest, Match.com, MatchLogic, The Monster
Board, The Motley Fool, Narrative Communications, NewsEdge Corp., Oracle Corp.,
Talkway, TheTrip.com, US West Communications and Ziff-Davis University. Best-selling
Internet marketing authors interviewed on "The Cyber Media Show with Kim Bayne"
include Jim Sterne, Daniel Janal, Larry Chase, Glenn Davis, Jeannie Novak, Don
Peppers, Chuck Pettis, and Robbin Zeff.
Past program topics include children on the Net, Web advertising, Cyber addiction,
privacy, humanitarian causes, security, ethics and profits, electronic commerce
solutions, romance online, and real time news delivery. Streaming audio archives of
previously broadcast programs are located at www.cybermedia.org/archives.html.
UPCOMING PROGRAMS
Multiplayer Games, airing the week of 10/12/98 - 10/18/98
Push Technology, airing the week of 10/19/98 - 10/25/98
Online Communities, airing the week of 10/26/98 - 11/01/98
Dining ala Web, airing the week of 11/02/98 - 11/08/98
Searching the Web, airing the week of 11/09/98 - 11/15/98
The Asian Market, airing the week of 11/16/98 - 11/22/98
One Year Anniversary Show, airing the week of 11/23/98 - 11/29/98
This schedule is subject to change without notice. For the current schedule, please
check the editorial calendar located at www.cybermedia.org/edcal.html.
To receive the next taping schedule/editorial calendar via email automatically,
subscribe to "The Cyber Media Show Update" by clicking on the UPDATE link at
www.cybermedia.org.
For helpful tips on booking guests on "The Cyber Media Show with Kim Bayne," read
the Guest Appearance Guidelines located at www.cybermedia.org/guests.html.
DISTRIBUTION AND AVAILABILITY
Debuting on December 1, 1997, the program reaches over two million listeners per
week in thirty markets. "The Cyber Media Show with Kim Bayne" is syndicated
internationally, airing on traditional broadcast radio in several major US cities, including
New York, Philadelphia, Detroit, Atlanta, Cincinnati, and Los Angeles, and broadcasting
on one transmitter and three signal translators in New Zealand on the 92 FM Network.
Additional affiliates are added on an ongoing basis.
Radio station program directors interested in reviewing "The Cyber Media Show with
Kim Bayne" off-air for incorporation into their local program schedules may access the
program through the Galaxy 3 (right) satellite, Transponder 15C. The feed airs on
channel 74.6 and is monaural. "The Cyber Media Show with Kim Bayne" broadcasts
each Friday at 11:00 AM Pacific Time (12:00 PM Mountain, 1:00 PM Central, 2:00 PM
Eastern). The program is free to most stations, but each station must license the feed
before air. Spaces are provided to stations for local sponsorship spots. Station
promotional support is provided through a variety of print, broadcast and online media.
Listeners interested in hearing "The Cyber Media Show with Kim Bayne" on traditional
broadcast radio are encouraged to contact the Program Director at their local public
radio station affiliate to inquire about air times or to request the program. Companies
and patrons of public radio are encouraged to support local programming by
underwriting weekly broadcasts of "The Cyber Media Show with Kim Bayne" in their
area. A directory of eligible public radio station affiliates can be found on the Web at
www.npr.org/members.
Previous editions of "The Cyber Media Show with Kim Bayne" are archived on the
World Wide Web in streaming audio for rebroadcast-on-demand at
www.cybermedia.org.
NATIONAL UNDERWRITING AND ENDORSEMENT
Corporate funding for "The Cyber Media Show with Kim Bayne" is provided in part by
Talkway, Inc. (www.talkway.com), offering 20 million Internet users navigation-enhanced
Web access to over 35,000 mini-communities on the Web.
Promotional support is provided in part by Internet Wire (www.internetwire.com),
creators of customized information services for public relations.
"The Cyber Media Show with Kim Bayne" is endorsed by the Business Marketing
Association (www.marketing.org), a not-for-profit association that helps give business
professionals the tools they need to stay competitive. |
