To: Jonathan C. Williams who wrote (68941 ) 10/3/1998 4:33:00 PM From: nihil Respond to of 176387
**OT (and keep your tobacco-pickin' sticky fingers off the keyboard) ** RE: Krispy somethingkrispykreme.com OF COURSE THE DOUGHNUTS WERE HOT, IT WAS JULY! Welcome to Krispy Kreme's Virtual Doughnut and Coffee Store! In 1937 when we made our very first hot, glazed doughnuts in a tiny storefront in Salem, NC (now Old Salem historical village in Winston-Salem, NC), certainly the last thing on the minds of our founders as they started production that hot July 13th day was "Do you think one day we'll have our own website?" They also probably never realized that they were creating the foundation of a company that 60 years later would have a customer loyalty that some say is like a cult. Well, we don't think about it quite like that but we do know that a lot of the same people have been coming back to our stores for at least forty or fifty years - along with a whole lot of new ones every day. FOND MEMORIES ON A TECHNICAL HIGH It is a provable fact that our original hot, glazed doughnut and a great cup of our specialty blend coffee is the quickest way to stir up memories of a time when simple things meant a lot to families and friends in America. Well, guess what, these things still mean a lot to families and friends in America. It's true we live in a society dominated by high-tech complexity...this website, for example, is wired tighter than a commuter on the L.A. freeway at rush hour and certainly doesn't arrive on your screen by pony express. But not every good thing has to come from some stressful techno-system. Sort of like our simple, delicious yeast-raised doughnut for example, if you get the drift. WE'RE OBSESSED BUT NOT POSSESSED While everything around us seems to be changing, some things don't need to. We maintain and protect a six-decade history of absolute quality control insuring that our products still have the same valued consistency and great taste today they've always had - because - we are positively, unconditionally, undeniably (and almost unmercifully) committed to excellence in our products; in the way we treat you, our customer; in the way we treat our communities; and in the way we treat our environment. SECRETS, CHILL BUMPS, AND SURPRISES INSIDE Inside the site we'll tell and show you our history and culture. We'll reveal the ingredients (but not the secret ones) and processes for making our famous doughnuts, and how our coffee blend got to be so good and stays that way. We'll give you geography lessons on where our stores are and where they're not, and how to get a franchise if you're the entrepreneurial type. We'll also let you see where great job opportunities are, let you in on who's talking about us in the press, and show you pictures from our newest store openings. We'll proudly present our growing line of branded Collectibles (that's T-shirts, hats, mugs and other hot stuff for those of you who aren't collectors ) and make it easy for you to buy them. We'll relate fund-raising stories so unique and touching they might even raise a chill bump or two. And, finally, in addition to all this and more, there'll be surprise after surprise after surprise...probably even for us. IT'S A MIND THING, KIDS Make a mental note that what you're finding here in mid-1997 is just the beginning. As you read this we're working on Phase Two which is 100% for kids! It will be filled with fun, games, contests, and some adventures so way fun that even adults might want to jump in every once in a while. We'll let you know when it's going to debut so you can be one of the first visitors. STOP THIS AND START RIGHT NOW! It's time to stop reading and start looking! So just ease on back in your seat, punch up our Home Page and start your Krispy Kreme journey. We'll be right here beside you for the whole ride! WheeeeFun!