To: Bill Harmond who wrote (19926 ) 10/4/1998 5:29:00 PM From: Glenn D. Rudolph Respond to of 164684
Borders.com Newsletter October 1, 1998 Dear Borders.com Visitor, Welcome to our Fall Premiere. During the past five months, thousands of visitors have enjoyed browsing and shopping on our site. And many of you have provided us with significant feedback about how to make things better. Thanks to your comments, we've been hard at work tinkering and refining the site. As a result, Borders.com now offers the following additional features: * An enhanced search function * Increased content from JazzTimes, Rough Guides, and others * Gift-wrapping--select one of four patterns and send a message * Quick Checkout--our expedited ordering process * Expanded customer service In addition, many of our pages have been redesigned to promote greater simplicity, elegance, and ease of use. But that's just the beginning, as Borders.com will continue to evolve. In coming weeks, for instance, you'll notice these additional features: * Our Friends & Associates Program, which allows you to earn commissions by selling books, CDs, and videos from your own websites. * An Auto Checkout option, which lets you purchase with just one click. (No more worrying about whether you forgot to finalize your order before logging off!) * Additional content and site redesign elements that will make Borders.com even richer and easier to use. Several other enhancements will soon follow, and we hope that you'll help us take the site to the next level by letting us know what you like, what you don't, and what you'd like to see in the future. After all, Borders.com is at heart a community of book, music, and video lovers-and we depend on each member to keep the overall community vital, vibrant, and relevant. If you've already spent time at Borders.com, please take a fresh look at our new features. While we still offer the deepest selection of any online merchandiser, you'll now also find: * Live chats and interviews with leading authors and artists. Upcoming special events include chats with How to Think Like Leonardo da Vinci author Michael Gelb (Oct. 2), best-selling author and frequent Oprah guest Dr. Caroline Myss (Oct. 5), and singer-songwriter Bruce Hornsby (Oct. 13). * Staff reviews written by Borders employees around the globe. Check out which titles our knowledgeable book, music, and video experts have been enjoying lately. * Write Your Own Review and NetCafe chat rooms. Have you unearthed a hidden gem of a CD? Think your opinion of that hot new novel is at odds with the conventional wisdom? Share your two cents with other members of the Borders community and pick up a few literary or musical tips in return-you might even win $100.00. (To learn more about how to win, please go to:borders.com * Unique promotions, including quizzes, contests, and giveaways. Current opportunities include the chance to pre-order a limited edition Star Wars collectors' set (featuring a fascinating new book and an oversized Anakin Skywalker figure) and an Impostors sweepstakes (You could win a free cruise!). In short, there's something for everyone: a vast selection of titles presented with the same comfortable ambiance and dedicated customer service for which Borders is known the world over. So please stop by and take a quick peak at the newest Borders store-easily accessible from your desktop and always open! Thanks again for your interest in Borders.com. With 10 million books, CDs, and videos (and just one bookmark), we look forward to serving you in the future. Sincerely, Rick Vanzura Senior Vice President Electronic Commerce