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Technology Stocks : NewKidCo International (OTC:NKCIF) (TSE:NKC) -- Ignore unavailable to you. Want to Upgrade?

To: esecurities(tm) who wrote (2538)	10/5/1998 9:46:00 AM
From: esecurities(tm)	Read Replies (1) \| Respond to of 4231

Off topic?:One more battle to fight for MSFT--Quicken v. Money or Marketing v. Technology "...Now that at least one study suggests Microsoft Corp. has overtaken Netscape Communications Corp. in the browser market, the company owns the top position in every major consumer computing market. Except one. In personal finance, the name to know remains Intuit Inc. The company's Quicken software is the clear winner in the category, despite Microsoft's attempts to unseat it... While Microsoft has made some slight gains, mostly in the retail sales (see chart), "the market is Quicken's to lose," said Chris LeTocq, analyst at San Jose, Calif.-based research firm Dataquest. "Microsoft is going to have to leverage their online presence, because I don't think they can beat Quicken in retail." Beyond retail Quicken's dominance in retail does not give the full picture, however. Users often simply take whatever comes with their PC or whatever their bank is giving away. This becomes an important factor when one considers that between them, Microsoft and Intuit have some 13 million customers, a tiny figure compared to the number of families with bank accounts. Microsoft may have an advantage down the road. In its corner is the fact that many users simply use what comes with their computer, and Microsoft says more PCs come with its software. "The momentum is with us," said Richard Bray, product unit manager at Microsoft. Coke vs. Pepsi So the fight centers on convincing new users that Intuit or Money is the product to go with. That makes marketing, not technology, the battlefield. Marketing is key because, for many consumers, the decision between Money and Quicken is a "Coke- Pepsi thing," said David Lewis, vice president for interactive markets at Union Bank of California..." source: &copy 1998 One more battle to fight for Microsoft By Margaret Kane, ZDNN October 4, 1998 6:24 PM PT zdnet.com