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To: Frank A. Coluccio who wrote (1448)10/5/1998 1:15:00 PM
From: Frank A. Coluccio  Read Replies (1) | Respond to of 3178
 
U.S. Price War Looms with C&W's Phone Rates

[This one comes to us courtesy of Taurus.]

By Colleen McElroy at Bloomberg News

30-SEP-98

Cable & Wireless USA, a unit of Cable & Wireless Plc,
is offering its U.S. residential Internet customers
long-distance phone services for 5 cents a minute on
weekends and 7 cents a minute on weekdays - the
lowest prices in the industry.

The plan, called ixComplete, began two weeks ago when
Cable & Wireless bought MCI Communications Corp.'s
Internet assets for $1.75 billion in cash. The offer
matches a limited 5-cent weekend rate by AT&T Corp.,
the largest U.S. long-distance company, and a Sunday
5-cent plan by MCI WorldCom Inc., the No. 2 U.S.
long-distance company created by WorldCom's purchase
of MCI.

Cable & Wireless USA expects the plan will convince
some of its 500,000 Internet customers to also buy
phone services. It's also aiming to woo new customers, a
move that will help boost its U.S. sales to more than
$1.1 billion in fiscal 1999 ending in March from $900
million in fiscal 1998, an executive said.

Cable & Wireless USA wants to "retain these ex-MCI
Internet customers and grow our customer base," said
My-Chau Nguyen, senior vice president of marketing at
Cable & Wireless USA, told the Bloomberg Forum.

Nguyen said the discount plan is a limited promotion,
although she declined to say how long it will run for. The
plan is profitable, although she wouldn't elaborate.