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To: David Haith who wrote (40)10/9/1998 9:41:00 AM
From: David Haith  Read Replies (1) | Respond to of 70
 
Friday October 9, 9:00 am Eastern Time
Company Press Release
Interactive Telesis Signs Ameritech Calling Card Division
SAN DIEGO--(BUSINESS WIRE)--Oct. 9, 1998--The company is pleased to announce that it has reach agreement with Ameritech Corp. of Chicago (NYSE:AIT - news) to provide interactive voice response (IVR) services to their prepaid telephone calling card division.

Ameritech is a global communications company providing a wide array of local phone, data, directory and other services to more than 12 million customers. Ameritech also provides cellular and security services to customers throughout the U.S. and Canada. For the six months ended June, 1998, revenues rose 7% to $8.42 billion.

The agreement calls for ITI (OTC BB:TSIS) to provide its recently developed caller survey application to Ameritech's prepaid phone card division. ITI's proprietary service will allow Ameritech clients to generate valuable and cost-effective marketing information from customers calling to activate their phone cards.

Until the advent of ITI's unique caller survey, prepaid phone cards had limited benefits to the issuing company beyond promotion and customer goodwill. Ameritech joins current ITI client GTE in offering this value-added service to their hundreds of corporate phone card clients.

Interactive Telesis recognized how utilizing its IVR technology could provide nearly instant consumer feedback on sales and marketing initiatives at a fraction of the cost of mail-based surveys. The data generated by ITI's calling card survey application are available on a real-time basis compared to 2-3 months, which is presently the industry's accepted turnaround time for marketing related reports.

To date, response from North America's major carriers and issuers of phone cards has been substantial. ITI's caller survey demonstration is an example of how Interactive Telesis is becoming the IVR services provider of choice for America's top telephone companies.

To experience how InvestorREACH(TM) utilizes IVR technology to communicate with shareholders and interested investors, please call 800/619-3366.

To learn how ITI's MarketREACH services utilize the latest IVR technology to help companies communicate more effectively, please call Michael Hutchison at 800/931-5050.

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Contact:

Interactive Telesis Inc.
Michael Hutchison, 800/931-5050

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