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To: Fangorn who wrote (69228)	10/5/1998 1:04:00 PM
From: Mohan Marette	Read Replies (1) \| Respond to of 176387

10% OF U.S. HOUSEHOLDS CONNECTED TO THE INTERNET ARE BUYING ONLINE—AND HALF ARE WOMEN Steven: A lurker on this thread send this to me,see if we can get anything out of it. ===================================================== ZD Market Intelligence Profiles Business and Consumer E-commerce Behaviors, Trends, and Challenges LA JOLLA, CA, September 10, 1998-Over 23 million U.S. households are connecting to the Internet, almost 16 million of those are participating in e-commerce and related activities according to a newly-released white paper on e-commerce from Ziff-Davis (NYSE:ZD). The actual number of households making purchases on the Internet topped 10 million in 1997-equal to 10% of all U.S. households connected to the Internet. Most online shoppers are spending 20 hours or more online each week with the most popular activity being to learn about products that are then bought off-line, followed by shopping for products to be purchased online. The findings are based on the 1998 ZD Technology User Profile (TUP), a semi-annual survey of U.S. PC use and users conducted by ZD Market Intelligence, a leading source of fact-based information on the computer and communications industries. E-Commerce and Related Activities US Households (in Millions) Learn about products for non-Internet purchase 11.1 Shop for products to purchase via online service or the Internet 7.4 Purchase other consumer services/products (travel, flowers, clothing,...) 5.9 Use financial services (home banking, stock trading) 5.9 Purchase PCs, PC Software, printers and peripheral products 4.0 Purchase other consumer electronics (audio/video equipment) 2.9 Source: 1998 ZD Technology User Profile Who's Shopping Online? Behaviors and Profiles Demographic profiles of e-commerce participants, as well as Internet users as a whole, are also included in the white paper. "Our findings show that Internet users and e-commerce participants are similar in many ways," says Miran Chun, Industry Analyst for ZD Market Intelligence. "However, the gap between these two groups and the U.S. population as a whole widens when compared side by side. Online shoppers and Internet users tend to be more affluent and better-educated than the general U.S. population," Chun continued. The biggest challenge in closing the e-commerce gap-even bigger than security, payment, and standards issues-is the fact that more than half of households in the U.S. do not have PCs or Internet access. This low level of PC and Internet penetration has contributed greatly to keeping e-commerce from reaching critical mass. In addition to Internet penetration, bandwidth presents another challenge to e-commerce growth. Greater bandwidth-availability, dependability, and speed-is crucial to creating positive consumer experiences and, therefore, enabling people to feel more confident participating in e-commerce activities. "For all the media hype surrounding e-commerce, penetration in the U.S. workplace market still hovers in the single digits," said Chun. "Until there is a critical mass of PCs connected to the Internet, e-commerce will continue to quickly outgrow the infrastructure in place to support it." The white paper also profiles e-commerce in the U.S. workplace market with a break down by industry and enterprise size. The study showed that while penetration is low across the board, large companies are ahead. However, the sheer numbers of small businesses in the U.S. are making a significant impact by using the Internet to buy and sell. This workplace research is based on the CI Technology Database from Market Intelligence. Available immediately, the e-commerce white paper can be purchased in Acrobat format for $495 on the ZD InfoBeads Web site (www.zdinfobeads.com). Printed copies are available for purchase upon request. About ZD Market Intelligence