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To: P2V who wrote (2074)10/6/1998 11:08:00 PM
From: P2V  Read Replies (3) | Respond to of 5390
 
ERICY PREPARING FOR ADSL FUTURE ---
Ericsson names Texas Instruments as ADSL chipset supplier

Ericsson announced today that Texas Instruments will join as a supplier of
ADSL chipsets for the company's ANx-DSL product line. In the past, Analog
Devices Inc. has been the sole supplier.

"By selecting a second supplier for ADSL components, Ericsson is positioning
itself for volume deployment of ADSL as the system supplier with the broadest
support by semiconductor suppliers," says Arun Bellary, General Manager
Multimedia Access, at Ericsson. "The ADSL standard is evolving rapidly in
response to growing demand in the market. With Analog Devices Inc. and Texas
Instruments Inc. as our primary suppliers of ADSL components, we are assured
timely delivery of leading-edge components in the quantities that we require."

ANx-DSL is a Digital Subscriber Line Access Multiplexer (DSLAM) platform for
delivering high-speed broadband services over the existing copper access
network.

"Our long-term relationship with Ericsson has netted both companies a leading
position in wireless communications," says Bill Eversole, Director of
Marketing for Texas Instrument's Broadband Access Group. "We are enthusiastic
about extending this relationship into the new realm of broadband
communications, and look forward to the same level of success in the area of
ADSL."

Ericsson will continue to work with Analog Devices Inc., which has been a
trusted and reliable supplier of ADSL components for several years. Both
suppliers deliver signal conversion and processing products required for
voice, data and video transmission over fixed and wireless media.

"Ericsson is working very actively to grow the market for universal ADSL and
full-rate ADSL," says Hans-Erhard Reiter, General Manager Marketing & Sales,
Multi-Service Access at Ericsson. "Working with the two leading suppliers of
ADSL chipsets is essential to ensure Ericsson's leading position and a key
factor in Ericsson's ability to deliver products that are designed for full
interoperability and compatibility with both today's and tomorrow's
standards."

Ericsson's 100,000 employees are active in more than 130 countries. Their
combined expertise in fixed and mobile networks, mobile phones and infocom
systems makes Ericsson a world-leading supplier in telecommunications.

FOR FURTHER INFORMATION, PLEASE CONTACT

Hans-Erhard Reiter, General Manager Marketing & Sales
Multi-Service Access
Business Unit Public Networks, Ericsson Infocom Systems
Phone: +46 8 719 0612 or +43 664 201 46 70
E-mail: hans-erhard.reiter@etx.ericsson.se

Arun Bellary, General Manager Multimedia Access, Multi-Service Access
Business Unit Public Networks, Ericsson Infocom Systems
Phone: +46 8 719 2688 or +46 70 519 2688
E-mail: arun.bellary@etx.ericsson.se

Lars Östlund, Press Relations Manager
Ericsson Telecom AB
Phone: +46 70 326 26 56
E-mail: lars.ostlund@etx.ericsson.se

Scot Hoechster, Edelman Public Relations World wide for Analog
Devices Inc.
Phone +1 212 704 8109
E-mail: shoechstt@edelman.com

Marcia Pickett, Communications Manager, Broadband Access Group
Texas Instruments Inc.
Phone: +1 972 480 2050

E-mail: mpickett@ti.com