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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?


To: JEFF K who wrote (36530)10/6/1998 1:33:00 PM
From: DiViT  Read Replies (1) | Respond to of 50808
 
From Yahoo....

"There was a large Gateway 2000 ad in today's USA Today for a PC/TV with 27' TV and DVD Player with internet access. Price was $1999. Under the DVD Description it read's "C-Cube high resolution MPEG-2 encoder/decoder for superior quality".

This is good news it must mean that C-cube is pushing to create a brand name just like Intel did 10 years ago. This type of brand name recognition will have more impact than almost anything else, that is in the long run. "


messages.yahoo.com@m2.yahoo.com



To: JEFF K who wrote (36530)10/6/1998 3:59:00 PM
From: DiViT  Respond to of 50808
 
They'll need to bring the price down. Ziva is $22 in volume.

c-cube.com



To: JEFF K who wrote (36530)10/6/1998 7:42:00 PM
From: John Rieman  Respond to of 50808
 
Editable MPEG-2......................................

tvbroadcast.com

Is MPEG-2 Edit-Friendly?
By Bob Turner

At this year's NAB, Sony's "Digital Reality" featured "MPEG World" as part of its convention theme. Spokesmen evangelized Sony MPEG editors as the next generation of products and technologies that enable an all-digital infrastructure.

Sony's MPEG strategy includes five key "advantages:" Selectable picture format, MPEG is scaleable from SDTV to HDTV (1080p, 1080i, 720p, 480p, and 480i); selectable picture quality, bit rate scalability up to 300 Mbps; high-quality with a low data rate (with long GOP), the reason it was selected as the broadcast distribution format; editability, I-frame only or short GOP; and flexibility, users can select a data rate--making it suitable for multiple network architectures.

As stations move toward a digital future, many (including CNN) agree with Sony's vision for the MPEG compression scheme.

"We see MPEG-2 video as the way of the future," said John Davis, president and CEO of Applied Digital (a manufacturer of a family of ADedit MPEG-based editing products. "Certainly it offers satellite transmission and storage requirement benefits with which JPEG and uncompressed video cannot compete. MPEG-2 already has become the standard for broadcast, transmission and commercial ad insertion. And HDTV is MPEG-2 based. There is little doubt that more and more broadcast activities are going to involve MPEG-2 compression. It stands to reason that MPEG-2 editing is a most desirable element of the MPEG-2 snowball."

It would seem logical that remaining in the MPEG-2 environment would allow users to edit content that is originally MPEG-2 and keep it in that format without any degradation of video quality.

"Why go through the trouble of decompression and recompression or video transcoding to perform an edit just to take it back to MPEG again?," he added.

Yet, people like Phil Livingston, vice president of Engineering Support and Training, at Panasonic Broadcast and Digital Systems offer a conflicting view. "MPEG proponents would have you believe that the world will soon have a roster of harmonious MPEG-compliant choices, and choices of signal formats and interoperable equipment built upon them," he said.

"Panasonic understands this expectation, but we suggest that the roster may well be neither seamless nor ubiquitous--and for both economic and technical reasons it will not be dominated solely by MPEG."

It's interesting to note that Avid Technologies, which showed one of the first prototype video engines for editing MPEG video at NAB '96, now offers several uncompressed editing solutions (including its newest Media Composer, shown at ITS in Los Angeles and IBC, in Amsterdam) but does not offer an MPEG-based editing system.

"Avid is not at all opposed to MPEG", said David Schleifer, broadcast marketing manager of the Broadcast News Division at Avid. "We are quite active in this technology; we continue to explore the problems of editing."

Yet, he continued, "Avid Technology is not a compression format company, and as a result we are capable of supporting any format the market commits to."

MPEG-2 Editing

"MPEG-2 is the clear future of digital video," offered Richard Doll, senior product manager at Fast Multimedia US. Fast markets its 601 system, an MPEG-based nonlinear editing solution. "Only MPEG-2 and DV/DVCPRO have been accepted by the joint SMPTE/EBU taskforce."

MPEG was designed as a distribution format using asymmetrical processing. This involves a more sophisticated (and expensive) encoder with a simpler (and less expensive) decoder. While no one doubts its value for transmission, the question on many professionals' minds is whether this technology best suited for production?

"The fundamental concept of point-to-multipoint dictated that one of the foundations would be inexpensive decoding at the expense of complex encoding, "Livingston said. "For example, a realtime DTV encoder [that will be used by TV stations for transmission] can cost hundreds of thousands of dollars, while the set-top box should cost a few hundred dollars and use a decoder that costs tens of dollars. This concept is of little value in production equipment, where one can easily imagine that each piece contains both encoder and decoder."

Uncompress/recompress Generational Loss

But is MPEG compression lossless? The fact is that whenever an editor creates a dissolve, key, DVE move or process the signal in any way, they must uncompress and then recompress the material.

"Even Fast cannot beat mathematics," Doll admitted. "You simply cannot perform image manipulations on a pixel level (and this is what all these effects and DVEs are) on a compressed basis. Every compressed image must be decompressed to render or display these manipulations. The digital generation loss is indeed an issue here. But as a typical NLE system does perform all render processes for a particular frame in a single step, only one recompression step will be performed, no matter how many layers of effects are involved.

"Independent tests by such organizations as the SMPTE, EBU and IRT (Institut fuer Rundfunktechnik) have proven that MPEG-2 422P (I) at 50 Mbps is visually transparent for up to seven generations," Doll added. "This provides image quality nearly as good as Digital Betacam and by far more than enough for professional quality nonlinear editing. Also remember that simple cuts do not require any recompression."

"Producing polished, locally-branded product from the network's MPEG-2 transmission requires conversion from MPEG-2 into base-band video and audio,", said Fred Schultz, product manager for ASC Audio Video Corp., a Leitch Company. "Once in base-band, transitions can be performed on any frame and effects can be multilayered. Keying, including logos and crawls, become possible and keys can be transparent."

"Because no original MPEG profile was suited to professional studio applications, a new MPEG 4:2:2 Profile (the so-called "Studio Profile") has been created, allowing standard definition rates up to 50 Mbps, depending upon the complexity of the images," added Panasonic's Livingston. "Industry groups are now discussing establishment of standards for 100 to 150 Mbps and 300 Mbps profile plateaus with minimal GOP structure for HD."

Schleifer stated, "There are many technical issues relating to MPEG that are being resolved in the proper standards bodies, and Avid is actively participating in the discussions. Some of the major issues to be tackled are that MPEG allows for differences in encoding as long as playback is consistent, and that MPEG variants with large GOPs are not well suited for frame accurate rolling and editing."

Since vendors design their systems' encoding parameters to match their application (editing, streaming, CD-ROM, etc.), the vision of consistent MPEG encoding--from acquisition to consumer--has not been realized. As conventions arise surrounding the use of MPEG for editing, like I-frame only MPEG, using them will need to be reconciled against the need to use other very different forms of MPEG in the broadcast process.

"The fundamental MPEG compression efficiency, which is based on longer GOPs, is lost in the post production process," observed Livingston. "The MPEG-2 standard does not in itself provide for transcoding or transformation between profiles --rather the standard requires compliant decoding, where in any stream of equal of lesser syntax (lower profile level) must be decoded."

Cascading Compression

"Cascading compression schemes are not a real good thing for digital video," Doll said. "The lower the initial quality, the bigger the quality loss. But this loss is even worse if you are using different compression scenarios, such as going from DV to M-JPEG to MPEG-2 MP@ML. In addition, MPEG-2 offers excellent quality at lower data rates than a comparable M-JPEG codec."

Quantel's Pannaman said, "MPEG-2 could have advantages when compressing an I-frame-only video stream to the MPEG-2 transmission format, but in truth that is not proven. It seems to be a logical conclusion, but so have technological concerns in the past that have proven to be invalid."

Frame Accuracy

"There have been discussions about the frame accuracy of edits made with MPEG-2 edit systems--especially when streaming the output at 4X speed," Doll stated. "If you work with 422P@ML I-frame-only signals, you have very little reason to worry about frame accuracy of MPEG editing systems,"

Doll added, "Once you are in an MPEG-2 IPB stream, you probably don't want to go back to your edit desk. All you need to do at this late stage is to do what is known as 'seamless splicing,' that is, a seamless insertion of other footage in an existing distribution stream. This splicing does not necessarily have to be frame-accurate, although this can be performed with very little quality loss as the broken GOPs around the splice has to be re-compressed."

"MPEG is by definition motion compression," added Applied Digital's Davis. "Inherent to the temporal compression scheme of MPEG are difficulties in frame-accurate editing. However, [we've] developed proprietary techniques whereby our ADedit MPEG-2 Editors maintain the frame accuracy and GOP integrity that other MPEG-2 editing systems cannot."

Interoperability

"One of the [disadvantages] of MPEG-2 editing is interoperability." admitted Doll. "However, the MPEG-2 Taskforce is making attempts to solve these problems; enabling MPEG devices from different vendors, be they video or computer, to work together seamlessly and in native digital quality."

MPEG Vs. DVC

"DV compression is now widely accepted--especially for broadcast news," said Pannaman. "MPEG-2, meanwhile, appears behind in the level of development."

Livingston points out that, "The consortium of companies that developed the DV compression engine recognized both the power of MPEG and the limitations as well, because MPEG compression already existed."

"There are, however, situations where MPEG editing makes more sense," said Doll. "MPEG offers full chroma bandwidth and high data rates, making it more suitable for color keying and/or multilayering and compositing than DV. Also, as DV compresses the outer parts of a picture with higher compression ratios than the middle, lower-third titles might be a problem in DV-based post production. Editing with MPEG solves these restrictions, although the price you pay is [related to] disk space--due to the lower compression factor."

Conclusions

According to Quantel's Pannaman, it appears that the greatest benefit of MPEG comes when a facility stays in a native compression system throughout the plant. "The acquisition tape format selected will be a major criteria for selecting a compression method for your nonlinear editing system."

Schleifer stated, "There really are no broadcast news nonlinear MPEG editors shipping in the marketplace today. All of the systems that are available are struggling with issues that need to be resolved by the proper MPEG standards bodies. Until these issues are resolved, any MPEG editing implementation will either be delivered with compromises, or with a proprietary or non-standardized implementation.

"We strongly believe that the benefits of a nonlinear editor," he concluded, "or of a system and workflow built around such systems, will come from the features it supports and benefits it delivers. As long as the compression format delivers or exceeds the quality required, this type of solution will find a home with broadcasters."



To: JEFF K who wrote (36530)10/6/1998 8:05:00 PM
From: John Rieman  Respond to of 50808
 
C-Cube's encoder chip competition for HDTV. LU/IBM, Mitsubishi.............

tvbroadcast.com

Gearing Up For HDTV
By Joseph Maar

NEW YORK--Just in time for the rollout of digital television in November, new high-definition technology that will compress the digital signal for transmission between remote locations, networks, and their affiliates should be arriving at major broadcast studios in the next few weeks. According to industry insiders, each of the four commercial networks and PBS are at very different stages in this process. By early August, some had yet to choose a vendor for their signal compression needs. Meanwhile, at the local level questions remain about what exactly this new equipment is, and how it will affect day-to-day operations.

Although home viewers will receive a standard ATSC signal (running at 19.4 Mbps), most networks will be sending higher data-rates to their affiliates. "That increased bandwidth will increase the amount of resolution maintained," said Tim Phillips, president of Dallas/Fort Worth based Global Broadcasting Corporation (GBC); whose company provides transmission services for "occasional-use" stations and production facilities.

Experts often refer to this higher rate transmission as a "contribution level" signal, delivering more than twice the data-rate of ATSC. Each of the four major commercial networks says an initial data-rate of 45 Mbps is likely.

"The (ATSC) system was not designed to be decompressed and recompressed, especially with new information," commented Tom Hankinson, director of advanced TV technology for ABC-Owned Stations. "It's doable, but the results are not tremendous. The higher data rate--meaning less compression--gives local stations a higher quality signal to work with in adding their own content; whether it's superimposing a bug or being able to insert commercials, which can't be done well in the compressed domain."

Phillips added that the method used to move programming "must allow the signal to be encoded and decoded three or four times without picture loss and must be fully editable and keyableÉ via normal production systems. Contribution levels will be used for both the link from network-to-affiliate as well as from a remote truck to master control."

Charting their own course, PBS confirmed they plan to originate their ATSC signal from the network's master control. Insiders speculate that since PBS neither runs regional, inter-program commercials nor has the same production demands, originating an ATSC signal from the network is a viable option for their system.

The desire to send a compressed signal to affiliates stems from the high cost of transmitting uncompressed HDTV (1.5 Gbps). "A 1.5 gigabit stream [uses] a lot of bandwidth," said Phillips. "One uncompressed, high definition signal is equivalent to 22,500 simultaneous telephone calls, while a digital NTSC signal is around 2,100 phone calls."

He compared this to the networks' planned 45 Mbps contribution level HDTV signal, "It's equivalent to only 672 phone calls, about a third of uncompressed NTSC."

In order to move 1.5 gigabits of information through a 45 Mb link and then back to 1.5 Gb at the other end, networks will use a "codec." "Codec is really a shorthand term for encoder and decoder," said John Mailhot, director of engineering for Lucent Digital Video. "The idea is you have an encoder that takes a video signal and compresses it down to the digital signal you're going to carryÉ and then at the other end you decode it back into a video signal." (Lucent's HDTV encoder is being marketed by Harris Broadcast under the brand name FlexiCoder).

Stations who carry HDTV must have at least one decoder that matches the type used by their network. In general, the networks have been reluctant to say which vendor's codecs they plan to purchase. However, a consortium of Tektronix-Grass Valley-Mitsubishi recently announced they will be delivering their second generation codec MH1100 to CBS for this fall HDTV kickoff. ABC, for its part, has placed a substantial order for Tiernan signal processing equipment (see August 1998 TVB "News"). And in another recent announcement, Fox plans to provide a DS3 fiber line--as opposed to satellite--to their five or six affiliates using NDS' E5810 high definition codecs.

Industry and network insiders say that even though vendors are adhering to an MPEG standard, there is no initial guarantee different manufacturers' units will talk to each other. Unlike ATSC, there is no mandated standard for contribution level signals and the equipment is so new that vendors haven't had time for compatibility testing.

Manufacturers known or rumored to be working on contribution level HDTV codecs include Lucent Digital Video, the Tektronix/Mitsubishi collaboration, Scientific Atlanta, Snell & Wilcox, Global Presence, General Instrument, Tiernan Communications, NDS Americas, GTE, NORTEL, and Alcatel.

Depending on the level of equipment processing capability, vendors say the price range for an encoder is $200,000-$300,000. On the decoder side, local stations will be using units that range from $10,000 to $100,000--depending on resolution capabilities. In addition, networks will likely purchase a pair of these units for live mobile broadcasts.

Most of the contribution codecs available today are first-generation units. According to Mitsubishi Vice President Frank Benna and Tektronix Applications Engineering Manager Bruce Lane, an exception to this is their newly available encoder model MH1100E.

"Mitsubishi is the only company that is selling a second-generation device, everyone else is on their first generation," said Lane. "We've seen, between our first and second generation encoder, a 20-25 percent efficiency (increase) in encoding. What we've been able to do is run the second-generation encoder at a 20 percent less data-rate and have the same picture quality; or run the same data-rate with better picture quality."

Some of the contribution codecs available today are ATSC-compliant units that vendors are modifying to accommodate a 45 Mbps transfer rate. In the case of the Mitsubishi/Tektronix unit, engineers have designed their device for even higher data rates from the beginning. "It is capable of up to 100 Mbps," commented Lane, "so you can choose to use the (codec) at 66 Mbps over a satellite link and at 44 Mbps over a DS3 link."

A future resting point for contribution level transmissions is likely to be greater than 45 Mbps. "Our overall goal is to get up to 68 Mbps at some point," said ABC's Hankinson, "because that provides a higher level of quality and more efficient use of the transponder spectrum."

"If you use QPSK modems (capable of running up to 45 Mbps) you can do 45 Mbps easily and they're pretty widely available," added Lucent's Mailhot. "However, if you use 8-PSK modems (capable of running above 45 Mbps) they're a little bit newer to the market andÉ you need better downlinks."

Mailhot also said that the existing infrastructure at the station plays a role in how easily they can adopt a higher rate. "ABC has more uniform downlinks at all their affiliates," he commented. "Every affiliate has roughly the same dish size, the same LNB and it's all engineered about the sameÉ so they can actually engineer a transition to get 68 or 70 Mbps out of their link. CBS has a lot more variety at their affiliates [as to] what the downlinks are like and so they can't as easily [reconfigure their infrastructure] so that all affiliates are going to be able to receive a 68 Mbps signal."

CBS thinks there are many other advantages to using a 45 Mbps system. "CBS cites about eight reasons why they want to use 45 Mbps," Mailhot continued, "which have to do with things like: when the earth station is not located at the studio, then you need to downlink from the satellite and transmit the signal back to the studio. [The] microwave modems you can buy also do 45 Mbps; so you can have a digital downlink, stay digital, and just send that through a 45 Mbps signal back to the studio."

This is not to say that higher rates are not possible today, just more difficult to attain. "The hardware that lets you do higher than 45 Mbps is not as available," he added. "There are people making the devices, but they're not nearly as field tried as the 45 Mbps units."

In addition, GBC's Phillips commented, "The building block for high-speed telephone company circuits is 45 Mbps. There are 45 Mbps channels throughout the United States (including fiber, coax, digital microwave and satellite)."

However, for internal production the networks will likely stay uncompressed or use relatively loss-less, "mezzanine level" compression. ABC's Hankinson describes "mezzanine" as a light level of compression that will preserve a facility's present routing structure.

"It would allow stations at either 360 Mbps or 270 Mbps to send data around their plants though their existing routing infrastructure," he said. However he adds that there are such small "islands of HDTV" among the owned stations that they are not considering mezzanine compression at this time.

At the network level, NBC vice-president of technology Peter Smith commented, "Within production facilities, a high bit rate (gentle compression) mezzanine level has been proposed to fit signals into existing digital paths while maintaining the highest quality to ensure that the signal remains virtually transparent through the process."

One possible example of mezzanine compression would be to interconnect different production facilities in the same city over a fiber line.

For many local or regional broadcasters wanting to do a live, high definition production of their own, the price of purchasing contribution level encoders and additional decoders is likely prohibitive--particularly for only one or two productions. Global Broadcasting offers a boon to those wanting to do a live, HDTV program or demonstration.

Instead of having to purchase compression equipment, GBC's service includes contribution level codecs, satellite modems and the expertise needed for sending a 45 Mbps signal from the production location to master control, the transmitter and/or any viewing sites. "We're an occasional-use service provider," said GBC's Phillips.

"To help local affiliates launch HDTV," he commented, "we have recently provided backhaul for baseball telecasts, concerts, local affiliates, and STLs." This month alone [August], they're working on two HDTV football telecasts.

One key advantage to a production service is not getting saddled with technology that's out-of-date before you open the box or that doesn't work well in with other gear. One insider who preferred not to be identified commented, "The contribution level infrastructure is going to have compatibility issues in the early yearsÉ and there's going to be a lot of gray hair before the year is out."

For more information, contact Global Broadcasting Corporation (GBC) at (972) 618-4524, Lucent Digital Video (Harris FlexiCoder) at (800) 288-1618, and Tektronix-Grass Valley-Mitsubishi at (800) 547-8949 (On menu press 1 and then press 2).