Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!! -- Ignore unavailable to you. Want to Upgrade?

To: Punko who wrote (2358)	10/7/1998 3:34:00 AM
From: hasbeen101	Read Replies (4) \| Respond to of 3194

I agree totally that comparing ObjectStore with RDBMS products (especially weak ones like SQL Server) is comparing apples and oranges. My rule of thumb for financial markets applications like my company develops is that ObjectStore runs one or two orders of magnitude faster than the RDBMS solution (i.e between 10 and 100 times faster). If Boeing came out with an airplane that went 10 or 100 times faster than the Airbus, wouldn't you expect them to charge a premium? On the ODIS website, Bankers Trust are quoted as saying they saved 50% of the development effort by using ObjectStore (no translating between tables and objects). So our Boeing not only goes a lot faster, but it requires only half as much maintenance. On the ODIS website, you can read about how the ObjectStore telco solution that routes up to 200 calls per second ran non-stop for more than a year after it went into implementation. So our Boeing has no reliability problems. The "need for speed" is great in the finance industry. I know one company whose overnight processing, using an RDBMS, takes 12 hours and it gets longer every month. This is after paying big bucks to pay for the apps to be re-written more efficiently. Everyone drools when they see ObjectStore apps that have sub-second response times for what normally takes minutes on an RDBMS. The initial response is that they really wonder whether you're trying to fool them. In a fair world, ODIS could easily charge a big premium for ObjectStore. Unfortunately, the world is not fair. Since SQL Server is almost given away, people get a shock at the ObjectStore price. I really notice it, because my company develops software that runs on ObjectStore, and our pitch goes realy well until the prospect finds out how much ObjectStore licenses cost: then they almost have a heart attack. I believe ObjectStore only costs about the same as Oracle (IFMX literally give away their NT product and MSFT SQL Server is also almost a give-away). The problem is, when people think about their wallets, they forget the total-lifecycle cost and the value for money. That's why this is a huge marketing issue. If people really viewed ObjectStore as a super-reliable Boeing that goes 10 or 100 times faster than the Airbus and only costs half as much to maintain, they would be beating the doors down. But for some reason ODIS doesn't seem able to get this story into the press.