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Pastimes : Don't Ask Rambi -- Ignore unavailable to you. Want to Upgrade?

To: Ish who wrote (13268)	10/7/1998 2:23:00 PM
From: Justin C	Read Replies (3) \| Respond to of 71178

While visiting my grocery store this morning, I made a stop at the Velveeta display. Most prominent was the classic big yellow box of Velveeta with its slogan "Made to Melt". But there was also Velveeta Light, Velveeta Mild Mexican and packages of Velveeta Slices, including an "Extra Thick" version. Immediately adjacent to to the Velveeta display were shelves filled with Depends and Serenity personal care products. I wondered if this was happenstance or the result of extensive marketing research. In any event it struck me that Velveeta may suffer from a somewhat staid image, and I wondered if Kraft should consider a new angle like hiring Jimmy Buffett to write a catchy jingle and call it, say, Velveetaville . . .