To: David Alan Cook who wrote (2287 ) 10/9/1998 10:58:00 AM From: Jeff Tensfeldt Read Replies (3) | Respond to of 3627
I called Touchstone yesterday and talked with Ken Forbes. We talked about stockholders' concerns about the decline of the stock price, and what hope/reality lies ahead. Ken wanted me to know that he is on schedule for releasing the "Go Forward" business strategy plan he promised at the conference call, and will have a media release in association with it. Although I pressed for details in a number of areas (expanding to new markets, 3Q earnings expectations, new products, etc.), he of course told me he could not talk about details unless he tells everyone the same thing at the same time, and he will roll as much as he can into the "Go Forward" plan release, which will come sometime before the next earnings release. He has taken steps as quickly as he could to reduce expenses and get the plan framed, and he said that it'll take about two quarters to effect the turnaround we want to see. He said stockholders were probably bailing now partly because of market sentiment, partly because of the company, but said if we hold on, within a few weeks we should be glad we did. All of the decisions they are making have us in mind. He emphasized that he is still glad he took the job and is optimistic about the company's future, and when we see the plan we should feel the same way about it as the company. We talked about the new Director of Engineering who Ken brought into the company to spearhead the new development effort. Ken knows James Schulte well and is confident in his abilities. I asked Ken when he is going to buy stock. Although he didn't say when, he said he will be buying stock. I bought more TSSW stock recently, and have not sold any. I think it makes little sense to sell now, when we are at or near the bottom. I just hope it doesn't go any lower because it truly hurts. We should see renewed interest and a rise in stock price with the announcement of the new strategy plan in place. JT