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To: DJBEINO who wrote (23935)10/8/1998 2:45:00 PM
From: DJBEINO  Respond to of 42771
 
Novell Plans Philippine Rep Office For 1999

MANILA, PHILIPPINES, 1998 OCT 8 (NB) -- By Erwin Lemuel G Oliva,
Metropolitan Computer Times. Novell Inc. [NASDAQ:NOVL] announced
recently that it will open a representative office in Manila next year,
not this year as was reported previously. The announcement was made
hours before the local launch of Netware 5, Novell's new version of
its networking operating system.

In a press briefing, Sam Ghebranious, Novell's managing director for the
ASEAN (Association of Southeast Asian Nations) region, described this
move as the company's way of "getting close with customers." He said
that the office is expected to open on the first quarter of 1999.

"I see a big potential in the Philippines," the executive said, as he
stressed that the growth of the Internet has been "phenomenal" in the
country. Novell, he added, is likely to focus on several market segments
including the Year 2000 (Y2K) problem and Internet service provider
(ISP) market. The networking company is currently working on an
agreement with a major local ISP on a "new ISP" concept, Newsbytes
learned.

There are three Novell representative offices in the ASEAN region,
Ghebranious said. The biggest is located in Singapore, while the other
two are in Malaysia and Thailand.

The local representative office will house Novell's marketing and
technical support arms. "We're setting up a local representative office
because we want to focus on marketing," Ghebranious said.

A former managing director of AST Computer of Southeast Asia,
Ghebranious carries 15 years of experience in the IT industry. As
Novell's managing director for ASEAN, he has geographical responsibility
for Singapore, Malaysia, Thailand, and Indonesia, as well as Pakistan
and Indo-China.

Novell, Ghebranious noted, is currently taking a different direction
and is renewing its commitment with its customers. Unlike in the past,
the executive said that company's higher level management is now
listening to its customers. "In the past, we were the technology guys.
Now, we're talking to CIOs (chief information officers)," he remarked.

Ghebranious also said that another reason for setting the local
representative office is to "restructure" its channels. He, in fact,
stressed that starting November 1, Novell will require its
authorized local resellers to have at least one Certified Novell
Engineer. This is one way of ensuring that technical support is always
closer to the customers, the executive said.

This "requirement" will mean cutting down the number of Novell
resellers in the Philippines, which implies a leaner channel for
Novell in the country. Still, Ghebranious believes that this move
"will not handicap" Novell's revenue. "I have always believed in the
80/20 rule," he added.