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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Bill Harmond who wrote (14528)	10/8/1998 2:43:00 PM
From: Chuck Molinary	Read Replies (2) \| Respond to of 27307

William, <<Advertisers only care about results anyway, and they know specifically where every response originates. That's what counts.>> Thanks for your response. Yes, you're correct, I hadn't thought about it from that side. However, I suspect that some advertisers aren't looking to lure viewers to their site but are attempting to gain brand recognition style advertising. Something akin to displaying a 40 foot Coke bottle above the left field bleachers. You won't buy a coke by looking at it but the next time you're in the store you will. That type of exposure is more difficult to measure but I guess it's a risk the advertisers need to live with... FWIW, I covered my short this morning at 101 5/8. Combined with the calls I sold yesterday when it was at 116, I'm pretty happy. If my other positions would behave this well, I'd be in good shape... Throwing my YHOO profits at Dell... Good luck and thanks again, Chuck