Yahoo! Inc. – 8 October 1998 3 Given the higher cash balance, Yahoo! generated net interest income of $5.2 million versus $1.8 million last quarter. (We would note that were we to flat line interest income from the previous quarter, Yahoo! would have reported earnings of $0.12 as opposed to $0.15 per share.) Operating Highlights During the quarter, Yahoo! made many enhancements to the products and services available to Web users on its network. The company continued its Web programming expansion by launching Yahoo! Small Business, a comprehensive online resource to help small businesses and entrepreneurs, and Yahoo! Sports. In addition, the company launched Yahoo! Lodging and Yahoo! Local, which enables users to access information, book reservations and purchase tickets for lodging and events. Also during the quarter, the company added Yahoo! Auctions (a person-to-person online auction service) to its extensive list of merchant and shopping services. Yahoo! introduced a new feature to Yahoo! Travel providing shoppers the ability to comparison shop among various vacation packages and cruises. Yahoo! Yellow Pages was equipped with a new tool that provides users in-depth information about each business including maps and directions. In addition, Yahoo expanded its community and communication services. Yahoo! Clubs was launched to enable individuals to create personal and customized Web communities. The company unveiled Yahoo! Calendar to provide registered users with a Web-based personal calendar that can be viewed and edited from any Net-connected computer. The launch of Yahoo! Calendar strengthens Yahoo!'s strategy of offering services to its registered membership base as a method of retaining them. In addition, Yahoo! expanded its existing relationship with AT&T by making it an Internet access service provider for the Yahoo! Online Service. Yahoo! also focused on its international efforts by extending its merchant relationship with Amazon.com and CDNow to a global scale on many Yahoo! global sites. Yahoo! also extended the globalization of its Yahoo! Mail and My Yahoo! services to the French and German markets. In addition, the company added new advertisers to Yahoo! international properties including Charles Schwab International, Cisco Systems, Energizer-Eveready Ltd., General Motors, Pepsi, Pirelli, Printemps, Renault and Turner Broadcasting. New advertisers on Yahoo!'s Asian properties during the quarter include Chinese Book Store, Ericsson, Motorola, Nescafe and Phillips. Raising Revenue and Earnings per Share Estimates In light of company's strong 3Q98 results, we have raised both our 1998 and 1999 revenue and earnings per share estimates. Our revised revenue projections for 1998 and 1999 stand at approximately $189.4 million and $312.2 million, respectively. As a result, our earnings per share estimates for 1998 and 1999 have been raised to $0.43 and $0.62 per share, respectively. Despite these strong results, we continue to feel the need to balance Yahoo!'s strong operating results against the company's current market capitalization. The stock's multiple to forward 1999 revenues (approximately 34.3 times) exceeds by a substantial margin that of any other company within the Internet space. At the same time, Yahoo! shares trade at approximately 266 times our expected 1999 earnings per share. Given the magnitude of those multiples, we maintain our current (Neutral/Buy) rating on the company's shares. Were we to see any significant protracted decline in the value of Yahoo! shares, we would expect to re-evaluate our rating at that point. [YHOO] The securities of the company are not listed but trade over-the-counter in the United States. In the US, retail sales and/or distribution of this report may be made only in states where these securities are exempt from registration or have been qualified for sale. MLPF&S or its affiliates usually make a market in the securities of this company. Opinion Key [X-a-b-c]: Investment Risk Rating(X): A - Low, B - Average, C - Above Average, D - High. Appreciation Potential Rating (a: Int. Term - 0-12 mo.; b: Long Term - >1 yr.): 1 - Buy, 2 - Accumulate, 3 - Neutral, 4 -Reduce, 5 - Sell, 6 - No Rating. Income Rating(c): 7 - Same/Higher, 8 - Same/Lower, 9 - No Cash Dividend. Copyright 1998 Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S). This report has been issued and approved for publication in the United Kingdom by Merrill Lynch, Pierce, Fenner & Smith Limited, which is regulated by SFA, and has been considered and issued in Australia by Merrill Lynch Equities (Australia) Limited (ACN 006 276 795), a licensed securities dealer under the Australian Corporations Law. 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