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To: Night Writer who wrote (34349)10/8/1998 8:32:00 PM
From: Night Writer  Respond to of 97611
 
This is not an effervescent little bit of news.
NW

by Frank Barnako CBS MarketWatch

Three Ziff magazines to be spiked

Ziff-Davis Inc. said Thursday it will reduce staff companywide by
about 10 percent. The media company, which relies heavily on
technology companies for advertising, said it anticipates
profit-margin pressures on equipment manufacturers, product
delays, lower demand in Asia and a focus on Y2K transition. Its
chief financial officer, Tim O'Brien, said the company is taking
"pre-emptive measures," given its forecast that fourth-quarter
results in the publications business will miss previous
expectations.

Ziff, the No. 2 computer-magazine publisher (trailing only the
privately held International Data Group), will cease publication
of three magazines: Windows Pro, Internet Business and Equip.

The company said the restructuring will include a new stock issue
for its Internet business, ZDNet. "To be successful in this new
economy, media and marketing companies must serve a rapidly
expanding, technically savvy audience with news, information,
education and entertainment that is seamlessly integrated across
print," said Chairman Eric Hippeau. He said the company, which is
controlled by the Japanese tech company Softbank, will focus on
its Web presence and selected publications, including Yahoo!
Internet Life, Inter@ctive Week and online education service ZDU.