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To: Bill Harmond who wrote (20941)	10/9/1998 1:48:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

If they're trying to sell you cable advertising, you should try it. It can be very-finely targeted, and cable homes are by definition more upscale. You could pick networks like A&E. Actually, most try to sell ne station advertising which is also on cable. The ABC, CBS, FOX affiliates, etc. I have tried it many times and do not seem to get the response per dollar as I get with print, radio and direct mail. I have only two male advertisement reps. The rest are females. I can say with certainty that the employers discriminate on appearance when hiring ad reps. The female ad reps are not a typical cross section for this area. Glenn