To: speculatingvalue who wrote (164 ) 10/9/1998 7:20:00 PM From: speculatingvalue Read Replies (1) | Respond to of 6016
It looks like this award will get some media attention: Award winners are chosen by a selection committee made up of business people from across Canada. The committee bases its decisions largely on a firm's three-year record in the following areas: outstanding exporting achievement (including significant increases in export trade), expansion into new export markets, and introduction of new export products. The 1998 recipients will be announced at a special ceremony in Calgary, Alberta, on October 5, 1998, in conjunction with the third annual meeting of the Alliance of Manufacturers & Exporters Canada. The Canada Export Awards are sponsored by two organizations well known to Canadian exporters, Canadian Imperial Bank of Commerce (CIBC), and Export Development Corporation (EDC). Canada Export Award winners are featured in a national promotional campaign recognizing their accomplishments as exporters. Included in the campaign are: - a special presentation ceremony honouring the winners before an audience of 600 Canadian business and government representatives; - special supplements and advertisements in national business magazines and newspapers; - broadcast of 30- and 60-second spots on radio stations across Canada; - media relations efforts on behalf of winning companies to national, local and industry media outlets; - video broadcasts, magazine supplements and advertisements on one of Canada's national airlines; - video clips to national and local television stations. In addition, individual sponsors also undertake promotional campaigns on behalf of the winning companies. Included are such activities as conferences and speaking opportunities, dinners and receptions, advertising and promotional material.