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To: esecurities(tm) who wrote (2578)10/9/1998 9:55:00 PM
From: esecurities(tm)  Read Replies (1) | Respond to of 4231
 
Formation of Merch.net Creates Alliance of Best-of-breed E-commerce Applications That Take E-Tailing to the Next Level


"...Just announced at eRetailing '98 this week in New York, a group of leading e-commerce companies announced the formation of Merch.net, an alliance created to provide retailers with educational services highlighting "best practices" in the e-commerce industry. Charter members include BizRate(R) (of Binary Compass Enterprises), Impulse! Buy Network, Inktomi, LinkShare Corporation, and Netcentives Inc.

"Our goal is to become the first stop for any merchant looking for the information and technical resources to drive their online commerce initiatives," said West Shell, president and CEO of Netcentives. "By sharing the best of our experience, Merch.net offers a depth of industry insight and experience critical to commercial success online."

So what's this got to do with you? Everything. As E-commerce is expected to surpass 2 billion by the year 2002, you will be the one behind the wheel driving the revenue dollars upward. E-commerce initiatives, like the formation of Merch.net, anticipate consumer online buying with open wallets because the more you shop and buy, the more merchants will need to utilize their services which resemble traditional offline shopping models like coupons, reward programs, consumer reports, and the infamous blue light specials..."




&copy October 9, 1998 PC World Technology Network PC World MarketWatch 2.35 pcworld.net