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To: Jorge who wrote (14609)	10/11/1998 5:07:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 27307

2) DELL is in a commodotized market, having nothing proprietary, just a tremendous business model...YHOO is building brand name dominance, and don't kid yourself, that's a money magnet. George, DELL sells its products based a perceived value which is brand. The perception is one obtains more for their money with a DELL product. YHOO on the other hand, is in no way perceived to be a better product expecially for one's money. There is no cost and the content of YHOO is available through a variety of competitors at the same price. Glenn